Life, 1920-09-02 · page 43 of 52
Life — September 2, 1920 — page 43: what you’re looking at
What you’re looking at
This is a **perfume advertisement**, not political satire. It promotes "Un Cir Embaument" by Rigaud, a Paris-based cosmetics company. The ad markets the fragrance as an "exclusive perfume with a touch of the Orient"—reflecting early 20th-century Western fascination with exoticized Eastern aesthetics. The page lists related beauty products (rouge, powder, extract, etc.) available from the brand. The circular illustration shows a romanticized, orientalist scene. The ornate perfume bottle with a decorative bow is prominently displayed. The distributor is listed as Geo. Borgfeldt & Co. in New York. This is straightforward commercial advertising from *Life* magazine's pages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
e exclusive perfume with a touch of the Orient + = Rouge Sachet Extract Vanity Case Face Powder Toilet Water Talcum Powder Solid Face Powder igauo comicbooks.com