Life, 1920-08-12 · page 42 of 44
Life — August 12, 1920 — page 42: what you’re looking at
What you’re looking at
This is a **Camel cigarette advertisement**, not satire or political commentary. The page features promotional copy claiming Camels offer superior quality, flavor, and smoothness compared to competitors. The camel imagery (the brand's mascot) appears throughout—in the logo and decorative elements. The ad emphasizes the tobacco blend of Turkish and domestic varieties and promises benefits like lack of aftertaste and not "tiring" the smoker's taste. For modern readers: this represents **pre-health-warning tobacco advertising** from what appears to be the early-to-mid 20th century. The claims about quality and taste would now be legally prohibited. The casual, confident tone about health benefits ("mildness," "satisfying") reflects an era before cigarettes' dangers were widely acknowledged or regulated. This is straightforward commercial advertising, not editorial commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE- other words Camels supply everything you hoped for in cigarettes! . a u Ss OUR taste will prove that in quality, flavor, fragrance and mellowness Camels give you a real idea of how delightful a cigarette can be! You will greatly prefer Camels expert blend of choice Turkish and choice Domestic tobaccos to either kind of tobacco smoked straight. Camels hand out satisfaction you never before got from a cigarette. They have a wonderful smooth but satisfying mildness yet that desirable body is all there! And, Camels do not tire your taste! Another feature about Camels—they leave no unpleasant cigaretty aftertaste nor unpleasant ciga- retty odor. Camels superiority is best proved by comparing ~ them with any cigarette in the world at any price. You realize then as you never did before just what quality can mean to a cigarette! Camels are sold everywhere in scientifically sealed packages of 20 cigarettes for 20 conse; or ten packages (200 cigarettes) in a glassine-paper-covered carton. We strémgly recommend this carton for the home or office supply or when you travel. R. J. REYNOLDS TOBACCO CO., Winston-Salem, N. C. PETER J. CAREY, PRINTER comicbooks.com|