Life — August 12, 1920 — page 43: what you’re looking at

What you’re looking at

This is a product advertisement, not a political cartoon. It promotes the Cole Aero-Eight automobile, manufactured by Cole Motor Car Company in Indianapolis. The ad features a side-view illustration of a sporty sedan with the tagline "There's a Touch of Tomorrow in All Cole Does Today." The advertisement emphasizes the car's engineering credentials: it's "correctly proportioned" and "balanced to zero," with impressive durability (15,000 miles on original tires). The styling appears modern for its era, with streamlined proportions. The company positions itself as "Creators of Advanced Motor Cars," appealing to buyers interested in automotive innovation. This appears to be from the 1920s automotive industry's competitive golden age, when manufacturers heavily promoted technical specifications and forward-thinking design.