Life, 1920-07-15 · page 4 of 40
Life — July 15, 1920 — page 4: what you’re looking at
What you’re looking at
This is a straightforward advertisement, not political satire. It promotes Clicquot Club Ginger Ale, a soft drink manufactured in Mills, Massachusetts. The ad emphasizes the product as "safe" for children—a key selling point in the early 20th century when product safety and purity were major consumer concerns. The text highlights that ingredients are pure and mixing is done "without touch of human hands," reflecting contemporary anxieties about factory hygiene and contamination. The illustration shows an adult serving the beverage to cheerful children at play, reinforcing the message that this is wholesome refreshment. The "They All Like It" headline and emphasis on the "mild, charming" taste targets parents seeking appropriate beverages for their children.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
. Ororo GINGER ALE (x They All Like It 5 ‘Q a = ERE’S a delightful, safe drink for chil- ¢ dren active in their play—Clicquot Club Ginger Ale. Pure ginger, which Clicquot contains, is a safeguard against too sudden chill, a specific, too, for certain digestive dis- turbances; yet Clicquot is positively non-con- stipating. Pure ingredients only and the best are mixed under glass with water piped direct from a bed- rock spring to our daylight factory in the country. The shining bottles are filled and corked without touch of humen hands. Children all like the mild, charming Clicquot blend as much as their elders do. Druggist or grocer can supply you by the case or in smaller quantity. THE CLICQUOT CLUB COMPANY Sev 4 Millis, Mass., U.S. A. GINGER/ Net Measure ISt Muy The Clicquot @ Millis. Mass Ra life comicbookstcom