Life — July 15, 1920 — page 4: what you’re looking at

What you’re looking at

# Clicquot Club Ginger Ale Advertisement This is a straightforward advertisement, not political satire. It promotes Clicquot Club Ginger Ale, a soft drink manufactured in Mills, Massachusetts. The ad emphasizes the product as "safe" for children—a key selling point in the early 20th century when product safety and purity were major consumer concerns. The text highlights that ingredients are pure and mixing is done "without touch of human hands," reflecting contemporary anxieties about factory hygiene and contamination. The illustration shows an adult serving the beverage to cheerful children at play, reinforcing the message that this is wholesome refreshment. The "They All Like It" headline and emphasis on the "mild, charming" taste targets parents seeking appropriate beverages for their children.