Life, 1920-07-15 · page 5 of 40
Life — July 15, 1920 — page 5: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising, not political satire**. It promotes Eveready Daylo flashlights and batteries through a $10,000 cash prize contest. The central image shows an early automobile in what appears to be an indoor garage or showroom, illustrating the advertisement's safety message: "Daylo Prevents Such Damage." The text references fire prevention, noting that 500,000 fires occur annually in the United States, and suggests Eveready flashlights help prevent accidents by providing reliable lighting in dark spaces like garages. The lower section displays various Eveready Daylo products (flashlights, batteries, bulbs) with product model numbers. The contest encourages readers to answer why Eveready Daylo could have prevented specific accidents or property damage. This is straightforward commercial advertising masquerading as a public safety message.