Life, 1920-07-15 · page 5 of 40
Life — July 15, 1920 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising, not political satire**. It promotes Eveready Daylo flashlights and batteries through a $10,000 cash prize contest. The central image shows an early automobile in what appears to be an indoor garage or showroom, illustrating the advertisement's safety message: "Daylo Prevents Such Damage." The text references fire prevention, noting that 500,000 fires occur annually in the United States, and suggests Eveready flashlights help prevent accidents by providing reliable lighting in dark spaces like garages. The lower section displays various Eveready Daylo products (flashlights, batteries, bulbs) with product model numbers. The contest encourages readers to answer why Eveready Daylo could have prevented specific accidents or property damage. This is straightforward commercial advertising masquerading as a public safety message.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
' & DAYLO ‘PREVENTS SUCH DAMAGE You can count the light-giving, life-saving services of Eveready Daylo hy hundreds. A descrip eof these purposes will win $3,000.00 First Prize, or one of the 108 other worth-while cash prizes in this fas cinating test of wits. The toll of lives and property lost by 500,000 fires a year in the United States is tremendous. All the improved fire prevention ap, sand progressive fire laws will avail only when'the public is trained to g against the dangers of unprot: lights. Was it the flicker o or the flame of a lighted match in this garage which wrote tragedy for the people shown in the $10,000 CASH PRIZE CONTEST picture? A sorrow which Eveready Daylo could have prevented, or was fa life saved by Eveready Daylo in all the panic of a hotel fire If you have sent one answer why not another, everal? Go to the Daylo dealer for fre est bla study the picture in his window and send your answer. t or obligation. If two or more contestants submit the iden’ answer selected by the judges for a prize, the full amount of the prize will he paid to each. The art Editors of Life will judge the answers. Contest close night August 1, 1920, AMERICAN EVER READY WORKS of National Carbon Company, Inc. LONG ISLAND CITY, NEW YORK Look for this sign in your The light that says ‘There it is!’’ Eveready Daylo dealer's window UNGSTEN BATTERIES comicbooks.com