Life, 1920-07-15 · page 3 of 40
Life — July 15, 1920 — page 3: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire** — it's a straightforward **advertisement** for Heinz Vinegars, appearing in Life magazine's advertising section. The page features a woman preparing a salad, pouring Heinz vinegar into a bowl. The ad emphasizes product quality: three varieties (Malt, Cider, White), available in multiple sizes, and also mentions Heinz Olive Oil made in Seville, Spain. The circular "57" badge references Heinz's famous "57 Varieties" slogan, which became iconic branding. The illustration style is typical of early-to-mid 20th-century advertising, depicting domestic food preparation as aspirational. There is no satire or political commentary present — this is simply vintage commercial advertising positioned within the magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE | HEINZ Vinegars Pints, Quarts, Half-Gallons In bottles filled and sealed in the Heinz establishment ANy salad dressing will be better by the use of these vinegars. Of exquisite quality, developed from the use of the best materials, care in making and aging in wood, they awaken flavor in everything they touch. Three kinds: Malt, Cider, White. HEINZ OLIVE OIL, made by Heinz tn Seville, Spain, is rich, pure and untform inquality, In glass and tin. comicbooks.com