Life, 1920-07-15 · page 31 of 40
Life — July 15, 1920 — page 31: what you’re looking at
What you’re looking at
This is a **Studebaker automobile advertisement**, not political satire. The page promotes the Studebaker Special-Six car to readers of *Life* magazine. The ad emphasizes the car's mechanical features (50 horsepower motor, intermediate transmission, 119-inch wheelbase) and aesthetic appeal ("graceful lines"). The illustrated scene shows five fashionably dressed passengers—appearing to be women in 1920s attire with hats—enjoying an open-air drive through a landscaped garden or park setting, suggesting leisure, comfort, and social status. The ornamental border frame and headline "This is a Studebaker Year" use decorative typography typical of early 1920s advertising design. The message targets middle to upper-class motorists by associating the vehicle with elegance, reliability, and the modern lifestyle. There is no political commentary or satire present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DShis is isa 1 Studebaber Your The mechanical excellence of the SPECIAL-SIX, its power, riding comfort and economy—has made this car popular. Then, too, there’s the charm of its graceful lines that have set new standards. These are factors that motorists appreciate. 50-H. P. detachable-head motor: intermediate trans- mission: 119-inch wheelbase. giving maximum coni- fort for five passengers. All Studebaker Cars are equipped with Cord Tires—another Studebaker precedent comicbooks.com