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Life, 1920-07-15 · page 32 of 40

Life — July 15, 1920 — page 32: what you’re looking at

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Life — July 15, 1920 — page 32: Life, 1920-07-15

What you’re looking at

This page from Life magazine is primarily **advertising mixed with humor content**, typical of the era. The main satirical elements include: **"Our Foolish Contemporaries"** section mocks social absurdities—a gramophone dealer claiming to reproduce stage noise as a "feature," and a Prohibition-era joke about an agent unable to search luggage without a warrant (commentary on Prohibition enforcement complications). **The Egyptian Deities cigarette ad** uses exotic imagery and pseudo-sophistication ("people of culture and refinement") to market cigarettes at 30¢—standard advertising appeals of the period. **"Look Out"** is public health messaging from the Associated Optometrists about eye safety and regular vision checks. The remaining ads promote foot care products ("Freezone" corn remover) and Cortez cigars. **No identifiable political figures appear.** The humor reflects everyday 1920s concerns: mechanical entertainment, Prohibition's legal complications, consumer health consciousness, and marketing to aspirational consumers through claims of refinement and modernity.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

128 -LIFE R- FOOLISH! ee CONTEMPORARIES "EGYPTIAN oe DEITIES . The Latest Gramophone Eifect “The Utmost in Cig aretles™ Customer: There's something wrong i eeu Soagie sea Plain End or Gok Tip with these operatic records I bought yester- day. There’s a horrible din in each one of them that almost drowns the music. Deater: Yes; that’s our newest effect. We are now reproducing the noise in the boxes as well as the music on the stage. —London Opinion People of culture and refinement invariably | PREFER Deities In a Pinch, use ALLEN’S FOOT-EASE : toany other cigarette. Between Friends “Well, old human ouija board,” Irvin Cobb is reported to have said to Sam Blythe in Chicago, “who will be the nominee?” | “None of your business,” said Blythe “And if I didn’t know you pretty weil and like you, I wouldn't tell you even that. —New York Tri Makers of the Highest Grade and Egyptan fsa har ty ei Disillusioned Lift off Corns “Mr. Bibbles scems distressed about som _ with Fingers “What was it?" “He made the mistake of telling a Prohi j ‘ 5 ‘i bition enforcement officer he couldn't search Doesn’t hurt a bit and “Freezone! the Bibbles baggage without a warrant.” costs only a few cents —Birmingham Age-Herald. One of the hardest things to do when you are out riding with a friend is to simulate the proper anxiety when he cranes his car around in a new direction and, after listen: ing a minute, announces in a tragic voice that “this car has developed a new squeak since we ctarted out."—Kansas City Star. LOOK OUT At no matter what period you now are in life, there’s a crossing just ahead. You need all your faculties, a hundred per cent accurate, a hun- dred per cent efficient—but above ALL you need your eyesight, every day, every hour. Conserve your seeing energy while you have it. The safest way is to see an Optometrist. periodically, and thus make sure your vision is up to normal. You can lift off any hard corn, soft corn, | or corn between the toes, and the hard skin calluses from bottom of feet. Apply. a few drops of “Freezone” upon | the corn or callus. Instantly it stops hurting, then shortly you lift that bother some corn or callus right off, root and all, without one bit of pain or soreness. Truly! | No humbug! If you do not know an Optometrist we will recommend several in your vicinity. The Emblem of Su Pa Te Emblem of SY Write us for the little Look for «where you “Conservation of Sight” obtain your glasses. Tiny bottle of **Freezone”’ costs booklet. It’s gratis. few cents at any drug store Associated Optometrists of America, Inc. oP { yi: : Fo z are| . Home Otfice, 209 E. Broad St. £ ane Richmond, Virginia Mk, GOOZER SEXPERIMENTS WITH AN OLD: FASHIONED MINCE PIE THAT Its AUNT SEN mest 1 *MADE AT al WEST~| comicboo! 5 28 ta