Life, 1920-07-01 · page 5 of 56
Life — July 1, 1920 — page 5: what you’re looking at
What you’re looking at
This page contains primarily **advertising content** rather than political satire or editorial cartoons. The right side features a full-page advertisement for **Pall Mall cigarettes**, specifically their round "Rounds" product. The ad includes a narrative about "Capt. X" who brought the idea back from France after being forced to smoke inferior "canteen" cigarettes during wartime—likely referencing World War I. The round shape is presented as an innovation allowing easy dragging without tapping or squeezing. The left side contains two unrelated items: a brief poem titled "A Friend in Need" by Jack Burroughs, and a small satirical dialogue titled "She Knew" about school examinations—minor social humor rather than political commentary. The page reflects **early 20th-century magazine layout**, mixing literary content with substantial advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Friend in Need ERE is a public garden in Bordeaux, Where, carved in true, compelling lines of stone, Rosa Bonheur, calm visaged and alone, Looks ever down upon the endless flow Of life in the less rugged flesh, A slow, Ungainly little donkey, as, wind-blown, A weed into a garden drifts, unknown, stole in one day to feed where flowers grow, A keeper, shocked that this dull beast should browse Before the statues of the mighty dead, Rushed up, with blows the sinner to arouse. He stops, club poised above the shaggy head; Calm eyes seem watching him; his head he bows, And leads the dumb brute gently forth instead. Jack Burroughs. She Knew HE nature of the questions asked in school examinations varies somewhat in different cities. Juana, at her desk in Manila, came to ques‘ No. 7, “ Define fanaltruist.” With no hesitation she wrote, “An altruist is one who works for the goods of others.” your daughters are all college grad- vat ren't they?" “Ma, DOT NAVE TO a “ CERTAINLY!" AW, WHY CAN'T 1 JUST POWDER IT LIKE You bo yours?” My FACE?" APT. X took to France a lib- eral supply of his Favorite PALL MALL famous cigarettes (plain ends.) When they were one, he was forced to use the “canteen” cigarettes. Their shape gave him an idea—they were round, and smoked freely! Back in America he gave us his idea—a big idea— : PALL MALL FAMOUS CIGARETTES ounds A round cigarette (with a free and easy cen that does not have to be tapped, squeezed or loosened, made from the famous PALL MALL blend of five seasons’ crops. Read the story of Capt. X. 20 PALL MALL ROUNDS (plain ends) in the new co foil package... 50 “THEY ARE GOOD TASTE” comicbooks.com