Life, 1920-07-01 · page 6 of 56
Life — July 1, 1920 — page 6: what you’re looking at
What you’re looking at
This page is primarily a **subscription advertisement** for *Life* magazine itself, not political commentary. The content uses lighthearted satire directed at *readers* rather than public figures. The repeated cherub illustrations are decorative, not caricatures of specific people. The "joke" is *self-deprecating*: Life humorously pressures subscribers to renew, claiming the magazine's business office had "trouble" the past year and asking readers to "stand by us now." The satire is gentle and commercial—comparing a one-dollar subscription to "an oil certificate" and joking that skipping subscription renewal will "hurt" the magazine. The tone suggests Life was soliciting subscribers during difficult economic times, using humor to make the pitch feel friendly rather than desperate.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Still On Our own Private Drive for three months’ subscribers is still going strong. All the benefits go to you. Think of it LIFE for Three Months Sent Any- where in the United States for Only One Dollar. (See conditions in coupon.) We Claim That if you want to be sure of getting Lire regularly for the next three months, while you are traveling around, the best way is to send in a subscription. That by becoming a subscriber now, at least you will be sure of some sunshine on your vacation. That, while the risk is all yours, the chances you take in putting one dollar on Lire for the next three months are so small that you couldn't see them with an Einstein microscope. That if you don’t do it we shall feel hurt. It will show that you don’t trust us. We've had enough trouble with the Business Office during the past year. Won't you stand by us now? Besides, Lire at one dollar is like an oil certificate—even if it is all on paper (mighty ex- pensive’ paper, too). That this is no joke. It’s a business proposition. We have to put things cheerfully and lightly on this page— but, dear friends, we've got the best contributors in this country putting their best into Lire every week. Nobody owns us but ourselves. Our opinions (human and fallible as they may be) are unbought, and we want you to become a regular, not a spasmodic reader. One dollar, please. (P. S.—You can subscribe for a year if you like. -Rates below.) Important—To Subscribers When you write to change your address on our subscription books, don't fail to send the oid address as well as the new one Special Offer Enclosed find One Dollar (Canadian $1.13, For eign $1.26). Send Lire for three months to We Want You This Summer To get Lire on your vacation, so you will have an opportunity to study it carefully, when your mind is free. You will find it light reading, but full of suggestions of things that lie far beneath the surface. By tak- Open only to new subscribers; no subscriptions ing out a three months’ subscription renewed at this rate. Lire will come to you automatically, = : 7 and you will not miss getting it at 136 LIFE, 17 West 31st Street, New York. the news-stands. We oe you to One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) try the experiment. comicbooks Rent