Life, 1920-07-01 · page 4 of 56
Life — July 1, 1920 — page 4: what you’re looking at
What you’re looking at
This is primarily a **commercial advertisement**, not political satire. It promotes Clicquot Club Ginger Ale, manufactured by The Clicquot Club Company in Millis, Massachusetts. The ad depicts a whimsical anthropomorphic polar bear character surrounded by children in a canoe, presenting the product as wholesome family entertainment. The text emphasizes the drink's ingredients (Jamaica ginger, lemon, lime juice, cane sugar, carbonated spring water) and urges consumers to "buy it by the case" to establish "a fixed family custom." The cartoon's playful tone—using an oversized bear mascot to appeal to children—reflects early 20th-century advertising strategies emphasizing family wholesomeness. This represents typical period marketing rather than social commentary or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Le ERCE-* McCord Oise: Reomonwaced vee - Ko A wee sh “ °% Befor: Rushed c ar WATER, water everywhere, but Clicquot’s ‘ He sti the thing to drink! From first’ bubbling he : 4 Calm ey sip to last golden drop, dry mouth and parched he throat are royally entertained by this rare blend , li And | of pure Jamaica ginger, juice; of lemons and ‘ a limes, clean cane sugar, and crystal-clear spring ; : water, highly carbonated. = . T' Py , sche in differ Buy it by the case from your grocer or druggist, and make the daily round of Clicquot f ; drinks a fixed family custom. an ’ ‘ pos.0 It will delight everybody. ryou Pf ri fe . q uat THE CLICQUOT CLUB COMPANY . - y/ j “Oh, Millis, Mass., U. S.A. 1 “Well ¥ a. SB jmarry!' ‘Mrateo AU ~ ORV