Life — July 1, 1920 — page 4: what you’re looking at

What you’re looking at

# Clicquot Club Ginger Ale Advertisement This is primarily a **commercial advertisement**, not political satire. It promotes Clicquot Club Ginger Ale, manufactured by The Clicquot Club Company in Millis, Massachusetts. The ad depicts a whimsical anthropomorphic polar bear character surrounded by children in a canoe, presenting the product as wholesome family entertainment. The text emphasizes the drink's ingredients (Jamaica ginger, lemon, lime juice, cane sugar, carbonated spring water) and urges consumers to "buy it by the case" to establish "a fixed family custom." The cartoon's playful tone—using an oversized bear mascot to appeal to children—reflects early 20th-century advertising strategies emphasizing family wholesomeness. This represents typical period marketing rather than social commentary or satire.