Life, 1920-07-01 · page 3 of 56
Life — July 1, 1920 — page 3: what you’re looking at
What you’re looking at
This is a **Michelin tire advertisement**, not political satire. The page celebrates Michelin's 25-year history (dating from 1895, when they introduced the first pneumatic automobile tire). The layout contrasts past and present: a small circular image shows an early 1895 auto with pneumatic tires, while a large modern tire dominates the lower half, featuring a contemporary 1920s car with passengers and the famous **Michelin Man** (the bibendum mascot, visible as the white figure). The text emphasizes Michelin's innovation and ongoing product improvements. This is corporate marketing, leveraging their genuine historical achievement—inventing pneumatic tires—to establish brand prestige in the 1922 automotive market.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE- Res. 817 DEC 18 1922 _ Shelved w. 058 ee a CHELIN 25 Years Ago = i a = and Today The world's first Pneumatic auto tire —Michelin, 1895 » oF | Michelin introduced the irs’ aie, 2 E Michelin Cords and Michelin first pneumatic auto- Disc Wheels—the latest de- mobile tire in 1895. In ‘ velopments in tire and wheel . . ~ equipment the meantime Michelin genius has contributed many other improve- qnepts which culminate today in the new Miéh- elin Universal Cord Michelin Tire Company, Milltown, New Jersey Other factones: Clermont-Ferrand, France; London, England; Turin, Italy Dealers in all parts of the world comicbooks:com