Life, 1920-07-01 · page 2 of 56
Life — July 1, 1920 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire. It's a Pantasote automobile top material ad from The Pantasote Company (New York City). The imagery shows a scenic mountain landscape (labeled "Columbia Crest, Mount Rainier National Park") with tourists, framed as if viewed through an automobile's convertible top. The ad's message is straightforward product marketing: Pantasote's composition resists weather damage ("Rain, sun, heat, cold, grease do not injure this composition"), making it durable for long-term use. The framing device—presenting the national park vista through the car—is clever advertising that associates the product with leisure travel and outdoor adventure, appealing to early-20th-century automobile owners. There is no satirical or political content here; this is commercial promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Publiahed Weekly by Life Publishing Compusy at 7 West Sist Street, New York. N sehacriptoa. Five Dollars Joly 1. 1920 Look for this Pantasote Label inside the top—it protects you against substitu- tion which is not uncommon MOUNT RANIER NATIONAL PARK a9) ) “0 th . Jhe secrel of automobile lop Suceess fies au the secret compasilion used only au ZY Genuine meet Sop Material Rain, dun, feat, cold, grease do not tyre Nis ¢ 0 ans CT oy» ) ny composilion. Jhald why a Yanlasole covered lop ) ’ ) serves best and looks best the long esl. (ai oO She Pantasale Company Bowling Green Building Dew York City comicbookSeonl