Life — June 24, 1920 — page 5: what you’re looking at

What you’re looking at

This is **not a political cartoon or satire** — it's a straightforward **advertisement for Goodrich Tires**, published in *Life* magazine (page 1157). The ad features a man in a cowboy hat posing with a large tire branded "Goodrich Silvertown Cord." The ad's text claims Goodrich made America's first cord tire and continues to make the first cord tire (the Silvertown model). The "America's First" messaging is the ad's primary pitch: establishing Goodrich as an industry pioneer and market leader. The cowboy imagery conveys durability and American authenticity. The tagline "Best in the Long Run" emphasizes tire longevity and reliability. This reflects early automotive-era advertising strategy: linking products to American achievement and innovation.