Life, 1920-06-24 · page 6 of 41
Life — June 24, 1920 — page 6: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. The White Company, a Cleveland-based truck manufacturer, is marketing their vehicles to fleet owners. The image shows a stylized truck loaded with lumber, positioned before an industrial or quarry setting with dramatic rock formations. A worker gestures toward the vehicle. The advertisement's argument is straightforward: White trucks dominate American fleet ownership. The text cites "The Roll Call" of White truck owners—12,674 vehicles across 3,691 fleets—claiming this ownership concentration proves White trucks deliver superior value: "White Trucks do the most work for the least money." This is a data-driven marketing appeal to business owners, using ownership statistics as evidence of product quality and cost-effectiveness. There is no political or social satire present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WHITE has the OWNERS HE real merit of a motor truck is strongly reflected in its owners. The Annual Roll Call of White fleets in actual service is graphic proof of the most remarkable truck ownership in America, as remarkable for the quality of that ownership as for its extent and steady growth from year to year. The Roll Call, including only owners of 10 or more White Trucks, lists 350 concerns with a total of 12,674 Whites. All together there are 3,691 White Fleets comprising 40,919 trucks exclusive of single-truck installations. Behind it all there is one decisive reason: White Trucks do the most work for the least money. THE WHITE COMPANY CLEVELAND comicbooks.com