Life, 1920-06-24 · page 4 of 41
Life — June 24, 1920 — page 4: what you’re looking at
What you’re looking at
This is primarily a **subscription drive advertisement** for *Life* magazine, disguised as satirical content. The page uses humorous silhouettes of people in various acrobatic poses around the borders—falling, jumping, tumbling—to visually convey chaos and comedic desperation. The text announces that *Life* has "won out" against the Business Office in some internal dispute and now needs subscriptions. The four inducements offered are lighthearted: cheap rates ($1 for three months), vacation reading, delivery while away, and overall savings. The cartoon figures aren't identified political caricatures but rather generic comedic illustrations emphasizing the magazine's humorous tone. The entire piece is a self-promotional joke about the publication's own financial needs, written in *Life*'s characteristic witty, self-aware voice.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Our Own Private Drive For new subscribers. Begins now. Just a mo- ment, please, until we dry our eyes and explain. Bear with us while we tell you that we don’t do this very often. We have had a long, grueling feud with the Business Office, and have won out. Now we've got to make good on our own account. aes! You must subscribe at once. Our reputation is at stake. Besides, we offer you the following in- ducements: First: By sending one dollar (see atrocious cou- pon) you can get Lire sent to you anywhere in the United States for the next three months. Second: You are now about to go upon your vacation. Don’t deny it. We see it in your guilty looks. Very well. Third: You certainly want Lire delivered to you where you are going. Something must be on hand regularly while you are away to cheer you up. And besides— Fourth: Consider the saving. Don’t wait. Fill out the coupon. Obey that impulse. Special Offer Enclosed find One Dollar (Canadian $1.13, For cign $1.26). Send lire for three months to We Want You This Summer fo get Lire on your vacation, so you will have an opportunity to study it carefully, when your mind is free. You will find it light reading, but full of suggestions that lie far be- neath the surface of things. By Open only to new subscribers; no subscriptions ing out a three months’ subscription renewed at this rate. Lire will come to you automatically, , Street, New Yi g and you will not miss getting it at 135 LIFE, 17 West 31st Street, New York. te Pearetne ts We pore Fou ia One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) ve try the experiment. wEYEY comicbooks.com