Life, 1920-06-03 · page 45 of 52
Life — June 3, 1920 — page 45: what you’re looking at
What you’re looking at
This is primarily a **Nunnally's candy advertisement**, not political satire. The page depicts a nostalgic scene of a young woman receiving chocolates at what appears to be a college commencement ceremony, set against a Southern antebellum backdrop (note the White House-like building). The ad's text romanticizes the "Old South" and the custom of giving sweets to young women at graduations. It frames Nunnally's as reviving this "charming" Southern tradition. The imagery—elegant dress, formal setting, architectural references—evokes pre-Civil War gentility. For modern readers: this represents how early 20th-century marketing exploited nostalgia for the antebellum South, glossing over its slavery-based economy. The advertisement sentimentalizes Southern "customs" without acknowledging the context of that era, using romanticized imagery to sell candy by associating the product with supposed refinement and tradition.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OOKING BACK upon the many [°c pretty little gallantries of the Old South it is a pleasure for the few survivors of those days to realize that one of the most charming of the cherished customs has returned, that of bestowing Sweets to the Sweet at commencement time. -/Nunmull THE CANDY OF THE SOUTH ATLANTA comicbooks.com