Life, 1920-06-03 · page 46 of 52
Life — June 3, 1920 — page 46: what you’re looking at
What you’re looking at
This is a **Camel cigarette advertisement**, not satire or political commentary. The page promotes R.J. Reynolds' Camel brand cigarettes, emphasizing their "expert blend of choice Turkish and choice Domestic tobaccos" and claiming superior mildness and flavor compared to competitors. The camel imagery (the brand mascot, shown in silhouette) is purely commercial branding. The headline "There's no two ways about it!" is advertising copy asserting cigarette superiority. For modern readers: This represents pre-warning-label tobacco advertising that made health claims ("never tire your taste," "freedom from...unpleasant...odor") now understood as misleading. The ad ran when cigarette marketing was unrestricted and ubiquitous in mainstream publications. The emphasis on "quality" and "satisfaction" reflects mid-20th-century advertising conventions before tobacco's serious health risks were publicly acknowledged.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE- There’s no two ways about it! No better cigarette can be made than Camels! G5t the idea at once that Camels and their refresh- ing flavor are unlike any cigarette you ever smoked —that’s why men call Camels a cigarette revelation! You should know why Camels are so unusual, so delightful, so satisfying. First, quality—second, Camels expert blend of choice Turkish and choice Domestic tobaccos, and you'll certainly prefer Camels blend to either kind of tobacco smoked straight! Camels blend makes possible that wonderful mellow mildness you hear so much about—yet all the desir- able body is there to any smoker’s absolute satisfac- tion! And no matter how generously you smoke, Camels never tire your taste! How you'll appreciate, too, Camels freedom from any unpleasant cigaretty aftertaste or unpleasant cig- aretty odor—a cigarette revelation all by itself! Pick Camels for trial and compare them puff-by- puff with any cigarette in the world at any price! y Camels are sold everywhere in scientifically sealed R. J. Reynolds Tobacco Co. pockafes of 30 cigarettes for 20 cents; or fen pack. ages (200 cigarettes) in a glassine-paper-covered Winston-Salem, N. C. Carton. Wo strongly recommend this carton for the home or office supply or when you travel comicbooks.com