Life, 1920-06-03 · page 44 of 52
Life — June 3, 1920 — page 44: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. It promotes Clicquot Club Ginger Ale, manufactured in Millis, Massachusetts. The ad features a large bottle on the left and a caricatured figure with exaggerated facial features in the center-right, positioned among a picnicking scene. The imagery appears to employ **racist caricature conventions common in early 20th-century advertising**—a deeply troubling aesthetic standard of that era that modern viewers would recognize as offensive stereotyping. The ad's text emphasizes the drink's appeal for outdoor leisure activities, claiming its ginger content protects the stomach from cold beverages. The tagline encourages bulk purchasing "by the case" for family consumption. The page reflects historical advertising practices that normalized harmful racial imagery alongside consumer marketing—material that documents period attitudes rather than endorsing them.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE-: AWS > EXTRA ORY Qq NGER ALE Met Measure [5b Mivid OvAces € Clicquot Club Co. Millis, Mass.U.SA- Reonowneed KQXvree-Ko Coord GINGER ALE A= spread for hungry picnickers—topped off with sparkling Clicquot Club, Two liberal throat-gladdening glasses in every bottle. The golden, sparkling sight of it urges you to drink—and the first glass makes you reach for the rest of the bottle. You can safely drink Clic- quot Club Ginger Ate as cold asice can make it; its genuine ginger content will protect your stomach from the too sudden shock of a cold drink. Clicquot is made of purest Jamaica ginger, the rich juices of lemons and limes, clean cane sugar, and water that bubbles fresh and sweet from a cold, sheltered spring. Buy it by the case from your grocer or druggist, and serve the whol THE CLICQUOT CLUB COMPANY, Millis, Mass.,U.S.A. mily whenever there's a ‘thirst comicbooks.com