Life, 1920-05-27 · page 4 of 44
Life — May 27, 1920 — page 4: what you’re looking at
What you’re looking at
This page functions primarily as a **magazine preview and subscription advertisement** rather than political satire. The upper illustration shows a whimsical boat scene with cherubic figures, introducing upcoming content including works by Victor Anderson and Rea Irvin. The main section, "Obey That Impulse," humorously describes a **subscription promotion strategy**: Life apparently moved their coupon to the center of the magazine after discovering readers weren't using it on the right side. The text jokingly suggests readers subscribe "even if you don't feel like it, just to help us out." The left margin features decorative cherub illustrations typical of Life's style. A "Special Offer" box advertises annual subscriptions at $3.00 domestic/$3.52 Canadian/$6.04 foreign—"only fifteen cents" per issue. The page is essentially **marketing content disguised with editorial humor**, not political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Issue of June 3—On the cover. “ Passing of the Knot Hole.” by Victor Anderson Issue of June 10-—-Movie Number. “Courage, Littke Woman,” says Rea Irvin on the cover. e of June 17" What'll You Have, Gents?” Another inimitable pic- ture of child life by Anderson issue of June 24—Pilgrims’ Number. Celebrating that still slightly membered event, “ The Landing of the Pilgrims.” Contest--We expect to announce the name of the winner of Lirer’s title contest very soon now. Due notice will be given Obey That Impulse When we put their hideous coupon on the right side, the Business Office complained that no one would use it. Then they changed it over to the left to prove what they said. This week we have gotten up an impromptu coupon of our own, and put it in the center. Back us up and subscribe, even if you don’t feel like it, just to help us out. We'll do the same by you some day. Special Offer Enclosed find One Doliar (Canadian $1.13, Foreign $1.26). Send Live for three months to Open only to new subscribers; no subscriptions re newed at this rate. 131 LIFE, 17 West 31st Street, New York. One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) comicbooks.com