Life, 1920-05-27 · page 3 of 44
Life — May 27, 1920 — page 3: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a business advertisement disguised as editorial content, a common practice in early 20th-century magazines. The layout features a photograph of McBride's Theatre Ticket Office storefront (showing address 1497) and a portrait of **John McBride**, identified as head of McBride's Inc., "the largest company of its kind in the world." The article presents McBride's origin story: a small ticket business that grew into a major enterprise. It promotes the **Alexander Hamilton Institute's "Modern Business Course,"** which McBride credits for his success. The piece argues that ordinary businessmen can "double his success" through proper training. This is essentially advertorial—combining promotional biography with a course advertisement targeting aspiring entrepreneurs. The "story" serves to validate both McBride's business model and the Institute's educational program.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
M° BRIDE'S b 1497 sTHEATRE TICKET OF How a small business became the largest of its kind A true story especially valuable to any man who is, or hopes to be, in business for himself OME years ago, in the cor- ridor of a down-town office building in New York, very little business was started. One might suppose that would always have remained litle business; for it dealt in a very small commodity—theatre tickets. Today that business, in addition to its down-town quarters, has a large establishment on Broadway near Vorty-third Street; and has its branches ina half dozen New York hotels. Its annual turn- over runs into the millions. “McPride’s’’ has become a na- tonal institution patronized by thouss:ids of successful men and wome in all parts of the land. The average man could double his success \¥ was it that happened to the “nice little business” to cause it ¢ the largest business of its John MeBride, one of the three men who have made it, answers that ques- tion this wi Fs seund judgment, com! my made us successful under almos stances, “Rot ot nined to have the largest bust ness of its kind in the world.” Only successful men and women deal with the McBrides. They are people who are glad to pay 50 cents additional on cach theatre ticket for the sake of service and convenience. The leaders of finance and industry thruout the country are their customers, “1 have ed these successful men.” Mr McBride say id the quality they have. which other men lack, is simply this—complete faith in themselves That faith is founded on the kno t they are masters of busine y with any crisis when it arises amd can out and grasp any opportunity when it “T believe the average man could double his faith in himself in a few months if be would make himself master of the fundamcot f business thru such a training as the Alexar Hamilton Lnstitute No business is different M K. McBRIDE found that he needed to know credits, and merchandising, office management, corporation finance, and invest- ment, salesmanship and advertising —the very same business fundamentals that apply in every office and factory in the land. Fundamentally his business is no different than that of any other business. That is why le has profited by this Course and Service as many men have in every line of busi- Will you be content with small succes. Tovar you may whether you will an average success ; nether you wil yourself of a training that fits men for execu- tive positions in big business, and for making the most of their opportunities in a business of their own. content with merely But this is a fact worth remembering. Every man pays for a business training whether he receives its benefits or not. He pays in the difference between small success and large; in tunities that pass him by because he has he knowle und self-confidence to reach grasp them “Forging Ahead in Business”’ Alexande Hamilton Institute's Modern cand Service, which hi » increase his success jo you also. For men who res thetr future th astitute publishes a i Look entitled “Forging Ahead in Business.” It is sent without obligation. Send for your copy now Alexander Hamilton 666 Astor Place, Institute New York City Q Send me “ Fos Business Position . comicbooks.com