Life, 1920-05-27 · page 5 of 44
Life — May 27, 1920 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire. The dominant content is a large W. L. Douglas shoe advertisement featuring testimonials and images of the company founder and a young child using his products. The ad emphasizes direct factory-to-consumer sales that eliminate "middlemen's profits," positioning Douglas shoes as affordable quality footwear ($7-$10). The left column contains unrelated satirical content—"Life's Advanced Primer for Backward Adults"—a humorous piece mocking social pretension and profiteering. Below that is a Bayer Aspirin advertisement. At the bottom, a small cartoon shows children at a storefront saying they're "just shopping," not buying—likely poking fun at window-shopping during economically tight times, though the context remains unclear without additional information.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
— LIFES Advanced Primer for Back- ward Adults ERI yes a nice-looking man in H ker What is an overall? It is ag t the price of which is constantly of the demand for it. s other clothes, but he wears Why does he do this? Some a fad is something © together, just s not wear the overalls be- He s his head. says he is wearing them to W.L.Dougias frequently worked eighteen to twenty hours ade / returning to bis factory man: night to lay out the next d: eons. esman and tro gueatiyni ret te asprohie uently his ownexpressmanas, It is a profiteer, Sad Bréckton residenta tell of often succeeding? seeing bim coming from Boston anal Garr7ing.s roll of leather I under his arm 7 = fo get even with I you. The man ay. He has to do the best vdy can help him but himself, wearing the overalls. He hen the profiteer sees him, ill he very sorry for him, fiteer be sorry? The profi- ing. Why does he laugh? laugh if you were in his © you would Her Reason if you love Tom, do you go » much with Fred?” see, Tom is a bit slow, and as a pacemaker for him.” GENUINE me ** Be yer” ne * identifies genuine Pin introduced to physicians in Insist on unbroken packages VER-TABLETS fASPIRIN Aspirin trode mark of Bayer Mamctacture of ouceticacidester of Salicylicacid FTOLDS: $920 & ITS SHAPE” st 02° SHOES W.L. Douglas shoes are sold in 107 of our own stores direct from factory to the wearer, All middlemen’s profits are eliminated. W. L. Douglas $9.00 and $10.00 shoes are absolutely the best shoe values for the money in this country. W. the retail price stamped on the bottom guarantees service that can be produced for the price. Stamping the price on every pair of shoes as a protection against high prices and unreasonable profits is only one example of the constant endeavor of W. L. Douglas to protect his customers. W. L. Douglas name on shoes is his pledge that they are the best in materials, workmanship and style possible to produce at the price. Into every pair go the results of sixty-seven years experience in making shoes, dating back to the time when W. L. Douglas was a lad of seven, pegging shoes. . L, Douglas name and the best shoes in style, comfort and Tt quality of W. L. Douglas product is guar- anteed by more than 40 years experience in making fine shoes. The smart styles are the leaders in the fashion centersof America. They are made in a well-equipped factory at Brock- ton, Mass., by the highest paid, skilled shoe- makers, under the direction and supervision of experienced men, all working with an honest determination to make the best shoes for the price that money can buy. The retail prices are the same everywhere. They cost no more in San Francisco than they do in New York. W. L. Douglas shoes are for sale by over 9000 shoe dealers ides our own stores, If your local dealer cannot supply you, take no other make. Order direct fro thefactory. Send for booklet telling how to order shoes by mail, postage free. CAUTION. —Insist upon having W. L. Douglas dent W. L. DOUGLAS Presi: shoes. The name and price is plainly stamped on Gg, ‘SHOE COMPANY, the soles tf it has, been changed or mutilated, 2S STARE STREET, BEWARE RAUD. . OF F Little Girl: xo, we'Rt NOT COING 10 BUY ANYTHING—WeE'RE JUST silorrING comicbooks.com