Life, 1920-05-27 · page 2 of 44
Life — May 27, 1920 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not political satire**. It features a Fatima cigarette advertisement from Life magazine (dated May 27, 1925). The ad shows a well-dressed man with glasses in a portrait photograph. The accompanying text appeals to "the thinking man," arguing that cigarettes enable frequent smoking because they're mild. It promotes Turkish tobacco as the "golden mean" between excessive richness and insufficient flavor, claiming Fatima cigarettes strike this balance. The ad uses intellectual positioning as a marketing strategy—associating the product with thoughtful, refined consumption. There is no political cartoon or satire present; this is straightforward commercial messaging typical of 1920s magazine advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Published Weekly by Lile Publishing Company ‘at 17 West Sist Street. New York, N. ¥ Anaual Sotscription, Five Dollars. Vol. 75, No. 190 May 27, 1936 : raner Cs e H very 0 wot hed vert tick T tod nea HE thinking man, as a rule, is a _ sidersthe proportion of Turkish tobacco. its | smoker. And—partly because he is Too much Turkish means over-richness: Yo a thinking man—cigarettes are his usual _ too little means loss of flavor. ove a. With cigarettes he san sence The golden mean is “Just enough “Vy WHA enjoyment ‘more es (aie Y—P& Turkish,” and Fatima’s popularity with tior cause cigsretich are: £0, mule: so many thinking, shrewd smokers seems tho In choosing which cigarette, he con- to prove it beyond a doubt. wor Kg crenttyne trlasn, FATIMA ' A Sensible Cigarette comicbooks.com