Life, 1920-05-13 · page 8 of 52
Life — May 13, 1920 — page 8: what you’re looking at
What you’re looking at
This page contains **no political cartoons or satire**. Instead, it features three advertisements alongside an informational article about American Express Travelers Cheques. The left column explains how travelers in Europe could purchase cheques in Pounds Sterling or French Francs, protecting themselves from currency exchange fluctuations and money changers. The right side displays ads for luxury goods: Maillard chocolate confections (established 1848), Eagle Brand chocolate, and Messrs. Martin & Martin shoes with three New York locations. These ads target affluent travelers—the intended audience for the Travelers Cheques product. This is a straightforward commercial page from what appears to be the early 20th century, aimed at promoting financial and consumer products to wealthy Americans planning European travel.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Boon to Travelers im Europe A boon to travelers in Great Britain and France will be the new American Express Travelers Cheques, issued in Pounds Sterling and French Francs. At your home bank or express office you can buy Travelers Cheques good for a stated amount of British or French money, paying for them in dollars. Thus you are protected against mulcting by unscrupulous money changers and fluctuations in the rates of exchange. You receive a certain definite number of Pounds or Francs—there is no doubt about the value of your Cheque— whether cashed at hotel, shop, restaur- ant, or tourist agency. There is no telephoning to banks for exchange rates, no guess work, for the amount to be paid is printed on the Cheque. American Express Travelers Cheques The new Cheques, like the American Express Dollar Travelers Cheques, are the safest form in which to carry travel funds. They are self identifying; you sign them when you buy them, you countersign in the presence of the one who cashes them. Your signature identifies you. The value of lost or stolen uncountersigned Cheques is returned to you upon filling out certain protective forms. These Cheques are issued in handy amounts, the Sterling Cheque in five and ten pounds; the Franc Cheques in 200 and 400 French Francs —amounts equal in spending convenience toa $20.00 bill. Outside of Great Britain, France and their Colonies, the regular American Express Dollar Travelers Cheque still offers the most valuable method of carrying travel funds. AMERICAN EXPRESS COMPANY “CHOCOLATE {CONFECTIONS The Confection of Perfection) EAGLE CHOCOLATE EATING, DRINKING, BAKING HAVE WON THE FINEST SHOE TRADE IN THE WORLD SIMPLY BY MAKING THE FINEST SHOES IN THE WORLD. | Three Stores New York: 583 FIFTH AVENUE AND ONE EAST THIRTY-FIFTH STREET Chicago: 326 MICHIGAN AVENUE, SOU™ Satisfatory service-by-post, no matter where you live comicbooks.com