Life — May 13, 1920 — page 7: what you’re looking at

What you’re looking at

# Connecticut Ignition Advertisement This page is primarily a **full-page advertisement** for Connecticut Telephone & Electric Company's automobile ignition system, rather than satire or political commentary. The ad features a dramatic illustration of an early automobile navigating rough terrain ("jerky" driving conditions). The circular inset shows ignition components. The advertisement's pitch emphasizes reliability: Connecticut Ignition allegedly maintains consistent spark power across varying engine speeds, unlike competitors' systems that weaken during slow speeds. The language ("Just when you need it most") appeals to motorists frustrated by unreliable ignition in demanding driving conditions. This reflects early 1920s automotive technology anxieties—ignition failure was a genuine technical problem in period vehicles. The surrounding page contains unrelated content: a "Laurel-in-the-Pines" resort advertisement and Q&A text.