Life — May 13, 1920 — page 6: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising**, not political satire. The dominant content is a W.L. Douglas shoe advertisement featuring a man's portrait (labeled "W.L. DOUGLAS") and a child wearing shoes. The ad emphasizes direct factory-to-consumer sales eliminating middlemen's profits, positioning Douglas shoes as affordable quality footwear. Below are two unrelated advertisements: Bellans for indigestion and an Ideal Power Lawn Mower. The only editorial content is a column titled "Educating Our Readers" discussing Life magazine's Q&A format, and an illustration captioned "Possession's Nine Points of the Law" showing a baby with a cat—a visual pun on the legal maxim that possession constitutes nine-tenths of ownership.