Life, 1920-05-13 · page 6 of 52
Life — May 13, 1920 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The dominant content is a W.L. Douglas shoe advertisement featuring a man's portrait (labeled "W.L. DOUGLAS") and a child wearing shoes. The ad emphasizes direct factory-to-consumer sales eliminating middlemen's profits, positioning Douglas shoes as affordable quality footwear. Below are two unrelated advertisements: Bellans for indigestion and an Ideal Power Lawn Mower. The only editorial content is a column titled "Educating Our Readers" discussing Life magazine's Q&A format, and an illustration captioned "Possession's Nine Points of the Law" showing a baby with a cat—a visual pun on the legal maxim that possession constitutes nine-tenths of ownership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Educating Our Readers Al Step Forward in the Development of Usefulness : ANY of our esteemed conte devote part of their ¢ questions designed for the clubs, debating societies, teact lish and for discussion in circle, 4 Lire believes that it, too, s x this field. But, like a cert ¥ American, once it is arouse rest I the maximum is a Pherefore Lire will not ot an th ns—in the manner of its raries—hut will answer them Here are the first: five questions—with H the answers. It is more than possible th F others will follow, Suggestions from th telligent readers are most we R iF 1. Who is Rudyard Kiplin cdus. Rudyard Kipling is j name of Kelekian J. Michaelian ‘ Armenian sword swallower joying W. L. Douglas shoes are sold in 107 of our own stores direct from factory to the wearer. Bis ean spon me Counnent tor All middlemen’s profits are eliminated. W. L. Douglas $9.00 and $10.00 shoes are ae See ae by P i wrought to absolutely the best shoe values for the money in this country. W. L. Douglas name and Tact Wy 1es5. Dy Barnum and j the retail price stamped on the bottom guarantees the best shoes in style, comfort and — Barnum’s -_ clieving service that can be produced for the price. a eae! an alfa sed the ta ealousy of Zip, and, thro: p's ma- Stamping the price on every pair of shoes ‘Tre quality of W. L. Douglas product 's guar- fe lense 0 cad Ae i aslhine 0 as a protection against high prices and anteed by more than 40 years experience in evolence, was: torced (0: Mec unreasonable profits is only one example of making fine shoes. The smart styles arc the | in 1003. He now resides seve the constant endeavor of W. L. Douglas to leaders inthe fashioncentersof America. They of the year in Patagonia with John Bure ‘ Protect his customers. W.L. Douglas name are made in a well-equipped factory at Brock- roughs, the famous naturalist licat is on shoes is his pledge that they are the ton, Mass., by the highest paid, skilled shoe- 2s ist ae 7 pe best in materials, workmanship and style makers, under the direction and supervision of ]} | he as making an extensive study « I possible to produce at the price. Into experienced men, all working with an honest continental fly-casting. He is a member k every pair go the results of sixty-seven years determination to make the best shoes for the és experience in making shoes, dating back to price that money can buy. The retail prices : the time when W. L. Douglas was a lad of are the same everywhere. They cost no :aore ~ = seven, pegging shoes. in San Francisco than they do in New York. - Flas 3 = W. L. Douglas shoes are for sale by over 9000 shoe dealers F; Van L besides our own stores. If your local dealer cannot supply me awns x ake no other make. Order direct fromthe factory. Send s. ‘. for booklet telling how to order shoes by mail, postage free. ept Ine: CAUTION. — Insist upon having W. L. Douglas President Wt, DOUOLAS 4 4 Thg name and price is plainly stamped on VV go, i - the sole. has been changed or mutilated, BEWARE oF FRAUD: Cutting large plots of grass with hao mowers is a tedions, expensive o> Labor is scarce and its com is hish Hf you are encountering dificulties « securing labor the cost of beers rom bewn fe coed tet Po Lawn Mower will solve your prob: lems. Being a power mower and roller in ene, the Ideal permits economics! year roand care. Cuts from four t five acres of grass per day and is used with great success on private estates public parks, cemeteries, golf courses ete. Ideal is simple andr roe Reece - ‘eatifacs 5 GARG sitesine und detail 2 , fot name of our nearest ‘ ; Ideal Power Lawn Mower Co 6 BELLANS ey / p R. E. OLDS, Chairman Hot water . NOK — ' 408 Kalamazoo St., Lansing, Mich. . >» UHR i "Does the work of a CS Hand Mowers BE LL-A comicbooks.com