Life, 1920-04-15 · page 5 of 44
Life — April 15, 1920 — page 5: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content** — it's a straightforward **automobile advertisement** for Raybestos brake lining, published in *Life* magazine. The image shows a mechanic inspecting brake linings under a vehicle. The ad's message is practical: while cheap brake linings may seem economical initially, Raybestos brand linings last longer (guaranteed one year minimum, wearing to 10,000 miles) and provide superior safety and performance. The copy emphasizes durability and reliability over false economy. The "Silver Edge" branding and product illustration (cone-shaped brake lining) identify the specific Raybestos product. This represents typical early-to-mid 20th century automotive advertising emphasizing product longevity and safety as selling points to consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ing is Koos! ming when ‘you first put it on — *Most any brake lining gives satisfactory service when you frst put it on your brakes. — Even the cheapest holds for a month or two. But it isn't long before grind, grind, grind at the brakes begin to wear away the fabric. Brakes jose efficiency, refuse to hold and fail to grip. Good brake lining wears well—down to the last strand. It stands up. As dependable at the end of 10,000 miles as when first installed. Raybestos is good lining. It is the or7g/na/ asbestos lining. It has the hardness of stone and it WEARS and WEARS and WEARS. _ It’s guaranteed to WEAR one year. 7 BRAKE LINING For your own sake; for safety’s sake; for your car's sake, avoid cheap lining. Remember that Raybestos is built to wear, will wear, and is guaranteed to wear at least 12 months, Look for the Silver Edge THE RAYBESTOS COMPANY BRIDGEPORT CONN. comicbooks.com