Life, 1920-04-15 · page 6 of 44
Life — April 15, 1920 — page 6: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content**—it's a straightforward advertisement for Martin & Martin Shoes, placed in Life magazine (page 690). The ad makes marketing claims typical of early 20th-century advertising: that Martin & Martin shoes are "the finest shoes made anywhere in the world," establish "American fashions," have "no serious rivals," and offer the best value over time despite higher per-pair cost. The ornate decorative border and prestigious magazine placement are designed to convey luxury and quality to readers. The addresses listed (Chicago and New York) establish the company's prominence. This represents vintage advertising rhetoric rather than satire or political commentary—Life's pages mixed editorial cartoons with paid advertisements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
KM NOT Sy | TREE st WW, ENG) M @ MARTIN (SHOES are the finest shoes made anywhere in the world. They establish the American fash- ions. They have no serious rivals, either in quality or in social preference. And, Mf MUR ov EL Wt C because they are the best shoes, they pos- sess the added advantage of being the most economical. They cost more per pair than some other shoes, but less per year than any others. We offer a satisfactory service-by-post to all parts of the world. Cuicaco 326 Michigan Avenue South New York 583 Fifth Avenue and 1 Kast Thirty- Fifth Street ue TMM WANA : : : comicbooks.com