Life, 1920-04-15 · page 3 of 44
Life — April 15, 1920 — page 3: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not political satire. The dominant content is a Connecticut Ignition Company advertisement showing an automobile ignition switch with the tagline "Just When You Need It Most!" The ad's pitch addresses a practical automotive problem: car engines that fail to start reliably in cold weather. It argues that Connecticut's ignition system, with its "automatic switch," provides superior spark compared to conventional magnetos. The surrounding smaller ads promote Chicora Evans Beverage and Old Town Canoes—standard consumer products of the era. The left column contains a brief travel piece about Laurel-in-the-Pines in New Jersey and poetic musings about synonyms for drunkenness, unrelated to the advertisements. This represents typical 1920s-era Life magazine content: advertising mixed with lifestyle features.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LAUREL- in-the-PINES LAKEWOOD. N. J. Nowhere does spring awaken in greater beauty and glory than at Lakewood. Along the trails in the e forests violets and arbutus ng out. The balmy air is just the right tonic after a long winter he spring golf fave piling. vents at the traps on Lake Manetta Under the direction of Frank F. Shure Open the year round A Thesaurus Nightmare D's! Cingurgitate, engulph, en- ulp) too me only witi epex ‘Grision, plance, took, ; stare, perspicacity), ge. -° ; y Just W hen vill pledge ( lute, de Hors, wre und nol) é as ay j You Need i kiss (buss, smack, oscula- Y ¥ mee the cup pone k It Most! s. goblet, tumbler), Mt Chowise, on no account, » respect, by no manner of ‘ ask (request, beg, sue P a steep road—and the motor tends to slow! There's only one beseech, adjure, thing to do—if you can’t “give her more gus,” you've got to have wine — (spirits a more intense spark! Where will you get it? Not from the magneto, whose spark weakens when the motor falters; not from the ordinary ignition system, in which the current has to force its way through resistance; but from CONNECTICUT IGNITION—in which the current flows unchecked. And/it dares to give this unrestricted flow because of its automatic switch. REGU —_BICONNECTICUT ste COMPANY fi grog, cup that John Barleycorn) J. Willard Ridings Meriden _ Connecticut Old Town Cances Tom Cees will Jump at the thrust, or glide at ea ip of a paddle. Floats light asa fleck of foam, but every ‘own’ has the built-in strength and st stand many years of rugged service. buy the “"Sponsun Model™’ the canoe that's boat. Write for catalog, 3900 canoes in stoc dealer or factory OLD TOWN CANOE COMPANY 1934 Middle St. Old Town, Maine, U. S. A. FORMERLY KNOWN AS CHECONA EVANS ALE. Frings Back the Good Old Happy Days ya Case at Home—Take it on That Outing HEVANS & SONS Eab.178 | HUDSON, N.Y “THE WEAKER SEX” comicbooks.com