Life, 1920-04-15 · page 2 of 44
Life — April 15, 1920 — page 2: what you’re looking at
What you’re looking at
This page is **primarily a United States Rubber Company advertisement** for U.S. Tires, not satire or political commentary. The headline's message is straightforward product marketing: tire quality depends entirely on the manufacturer's standards, not the driver's care. The accompanying photograph shows multiple cars with different tire brands, illustrating the central claim that "you never get more out of your tire than the Maker put in." The body text emphasizes U.S. Tires' superiority through claims of quality construction, extensive factories (53), and broad distribution (235 branches). The company positions itself as the "oldest and largest" rubber organization, implying reliability and trustworthiness. There is no identifiable satire, political commentary, or caricature. This is a straightforward early-twentieth-century commercial advertisement emphasizing manufacturing quality and brand reputation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Entered as Second Class Matter June &, 153. at the Entered as Second Class Si Copyright mn Enj ‘You never get more out of your c Tire than the Maker put in day and watch the motor cars go by. Every now and then you will see a motorist with two or three tires strapped on the back of his car, each tire ofa different make. G asvandacche corner some A man afraid of his tires. * 8 «* No matter how many precautions a man may take he will never get out of a tire more than the maker put into it. If atire is built to go a limited number of miles there is no reason why it should be expected to go any farther. When it breaks down before it has gone the limit, there is no reason why The car in the foregrouud has al wheel out of line, Few motorists realize thet a dis- placemeni of only one degree has the same effect om a tire as if it was dragged 92'% feet in every mile New tires have been known to be com- pletely stripped of their treads in 100 miles of running under such conditions. an allowance shouid not be made to the buyer. What intelligent buyers are looking for is better tires—not limited mileage tires or conciliatory allowances. And they are beginning to look be- hind tires to the principles on which they are built and sold. Here is the principle which governs the production and sale ot U.S. Tires: Build a tire as good as human skill can build it, and let responsibility for quality exceed every other consideration. Seek out the new kind of tire dealer —the man who believes in quality and square dealing, who is putting the tir business on as sound a basis as any other retail business in his town. Back of him stands every resource and facility of the United States Rubber Company—the oldest and largest ru> ber organization in the world. U.S. Tires are built on a quality bass as fast as quality conditions will per mit—and no faster. And they are guaranteed free from defects in materials and workmanship for the life of thetire—with no limitations of mileage. United States Tires United States @® Rubber Company Fifty-three ‘actories The oldest and largest Rubber Organization in the World Two hundred and Thirty-five Branches comicbooks.com