Life, 1920-04-01 · page 16 of 60
Life — April 1, 1920 — page 16: what you’re looking at
What you’re looking at
This is a **commercial advertisement**, not political satire. It promotes "Community Plate" flatware by Oneida Community, Ltd. The page displays an ornate serving spoon on the left and a photograph of an elaborate formal table setting on the right, featuring candlesticks, decorative bowls, and fine tableware arranged on what appears to be an expensive cloth. The ad's text emphasizes that Community Plate flatware enables "the clever woman of today" to maintain sophisticated table service without requiring extensive household staff. The spoon is advertised as suitable for serving "Sliced Pineapple, Tomatoes, Croquettes, Etc." and comes "packed in Velvet-lined Gift Cases." This reflects early 20th-century marketing targeting middle-class homemakers seeking to emulate upper-class dining standards affordably.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The clever woman of tuday is as distinetive in her tabie- service as she is versatile in her cuisine. Sliced Pneapp le. Tomatoes. No longer will the ordinary tablespoon answer all her ideais of > : Gainty service —but this Communrry Server, deftly slipping Ga : Croguettes. Gi its lat disk under th of Fruit, Temato or Cucumber; etender fried or poached Egg; the sa 52° cach, packed Timbale. in ie lined + . One IDA C OMMUNITY, Led. C CORRECT SERVICE, SF Te POS PaO oe a comicbooks.com