Life, 1920-04-01 · page 15 of 60
Life — April 1, 1920 — page 15: what you’re looking at
What you’re looking at
This is an **advertisement, not a political cartoon**. It promotes True Irish Linen products from the Irish Linen Society in Belfast. The image depicts a bedroom or intimate domestic scene with several women in early 20th-century dress. One woman reclines on a bed while others attend to her, suggesting a social visit or intimate moment. The advertisement emphasizes linen's luxury and exclusivity for "intimate wear," "lingerie," "light dresses," and "boudoir and bed-room" use. The copy stresses that True Irish Linen possesses exceptional quality due to flax scarcity, making it a high-status possession. The tagline—"There is no substitute for True Irish Linen"—suggests prestige and patriotic Irish manufacturing pride during a period of Irish economic development.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“d rer? IS NO / substitute for — —/rue Irish The sheer loveliness of True Irish Linen—the deli- uy cate sense of luxury and exclusiveness with which it is a associated, makes it the ideal fabric for intimate wear. finen Then, too, the present world scarcity of the flax from which Linen is made puts a still higher value on this the most desirable material for lingerie and light dresses—for boudoir and bed-room. True Irish Linen entails a pride of possession difficuk to estimate in terms of currency—and more easily expressed in sentimental and inherent valuations. THE IRISH LINEN SOCIETY BELFAST, IRELAND comicbooks.com