Life — March 18, 1920 — page 39: what you’re looking at

What you’re looking at

This is a **Studebaker automobile advertisement**, not a political cartoon. The page promotes the Series 20 Big-Six car, emphasizing its powerful performance ("rough roads are smooth roads and hills are as level ground"). The image shows five well-dressed passengers (appearing to be women and men in period clothing with hats) enjoying an open-air ride in the vehicle, positioned against a scenic backdrop of tall trees. The ad copy encourages potential buyers that greater automotive knowledge will help them appreciate the car's superior qualities. The phrase "This is a Studebaker Year" functions as a marketing slogan suggesting the brand's dominance or popularity during this period. The specifications listed (60-65 horsepower, 126-inch wheelbase, cord tires) are technical selling points for the era. This represents early 20th-century automotive marketing using aspirational imagery and performance claims.