Life, 1920-03-18 · page 40 of 54
Life — March 18, 1920 — page 40: what you’re looking at
What you’re looking at
This page combines **advertising with literary content**, not political satire. The left side advertises **Fatima cigarettes**, emphasizing their "just enough Turkish" blend as a moderate, sensible choice. The ad lists prestigious hotels and clubs where Fatima is the preferred brand, appealing to sophistication and good taste among the wealthy. The right side features a short story titled **"The Cellar Hound: A California Love,"** about Joaquin Miller (a real 19th-century California poet), depicted as a spiritual, nature-loving figure who embodies California's unconventional spirit and rejection of civilization. Below is an advertisement for **G. Washington Coffee**, promoting its convenience and economy. The page reflects early 20th-century consumer culture: advertising luxury brands to educated, affluent readers by associating them with refinement, while offering literary content for the same audience. There is no political cartoon or satire present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Proof of “just enough Turkish” NLY a demand w cigarettes, Today n price Boston, Mass. Hotel Tourai Chicago, Til. New Orleans, L years ago at big hotels and clubs, the mostly for expensive, stra men base th a. St. Charles Hotel New York City Biltmore Hotel Delmon Hippodror MeAlpin Hotel Hotel Vanderbilt Waldorf-Astoria Philadelphia, Pa | Kitz selley St. Louis, Mo. Hotel Jefferse Washington, D. Hotel tratford Hotel on Cc. Capitol Building Shorehar 1 ‘The New Willard FATIMA Kippereniiy era Placer A Sensible Cigarette 1 be the highway of pain. | Alternative indifference at Turkish ir choice on taste nd so Fatima, with its common- ugh-Turkish” blend, is the steady THE CELLAR HOUND A California Jove Orne S was r a sa Californian w and the “rest of the didn’t mean much to this m: w s a Thoreau, a John and a St. Anthony all rolled into « were the seven winds of he en; a pri hat that covered a Whitmar tual silence rf Joaquin Miller see years to reign mos; af] 1 his towering, clouc t parbarities and. stuy ion fell away from y He was that rarest whom the raw the ¢ ted so closely t stuff of nature 4 re of man were at no person could ever find the seam Made in the Cup at the Table—The Easier Kind of Coffee Economical-—-No Waste G. Washington Sates Co., Ine. 334 Filth Avenue, New York Healthful—Delicious Trial Size 10¢ Recipe Booklet Free i comicbooks.com