Life, 1920-03-18 · page 38 of 54
Life — March 18, 1920 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising**, with minimal editorial content. The advertisements reflect 1920s consumer culture and social aspirations. **Key advertisements:** - **Allen's Foot-Ease**: A mundane product ad for foot powder, using practical messaging about shoe comfort. - **Egyptian Deities Cigarettes**: Positions smoking as a marker of "culture and refinement"—a common advertising strategy when cigarettes were still socially acceptable luxury goods. The Egyptian theming appears purely decorative/exotic branding. - **American Express Travel Department**: Appeals to wealthy Americans planning European travel post-WWI, offering travel planning services as a status symbol. - **Palisade Kennels**: A breeding business ad emphasizing careful dog selection. The page contains one small cartoon ("It All Depends" and "Imaginary Generosity") showing domestic/humorous scenes, but these appear minor to the advertising focus. The overall page reflects 1920s aspirational marketing targeting educated, affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
New Shoes age Old Shoes EN) Tight Shoes | all feel the same if } > \ AA ; \ Ba you shake into them 2 hm some ALLEN’S FOOT-EASE } The Antiseptic, Healing Powder to Shake Into Your Shoes i | delight. Saves the rinful feet, and Shoes T ° sold everywhere. Al Siaiaeenmniensiens sone | POLICE DOGS One does not buy a dog every day— that’s why oneshould care- fully consider the dog one buys. Merrick Road Rosedale Long Island | PALISADE _ Farrar | aioe mes Ac EGYPTIAN DEITIES The Utmost in Cigarettes” ‘Plain End or Cork Tip. People of culture and refinement invariably PREFER “Deities to any other cigarette. 30¢ S.ANARGYROS you going t Europe—Send for “The American Traveler * , in Europe—1920 It Solves the Problem. Mailed Free. American Express Travel Dept. 65 Broadway N.Y comicbooks.com