Life, 1920-03-04 · page 69 of 78
Life — March 4, 1920 — page 69: what you’re looking at
What you’re looking at
This is a commercial advertisement, not political satire. It promotes Ide Collars, manufactured by Geo. P. Ide & Co. of Troy, New York. The page features a formal portrait photograph of an unidentified man wearing a white collar—presumably showcasing the product. The text emphasizes that Ide offers "over a hundred" collar styles in two heights (Clarion and Lenox, both 2⅜ inches), with new designs each season. The sales pitch uses mild humor: while acknowledging fashion variety exists elsewhere, Ide claims no "funny stunts" in their collars—positioning themselves as the conservative, reliable choice for professional men. A style book is offered on request. The ad also promotes Ide shirts as a companion product. This reflects early 20th-century men's fashion conventions, when collar style was a significant status marker.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
@aCollar masterpieces “fin two heights VARIETY ~ yes, shapes to the number of over a hundred, and new ones with each season and with every Man-whim, but -you will find no“finny stunts” in IDE Collars. After all, there can COLL ARS be conservative style. STYLE BGOK ON REQUEST Geo. P. Ide & Co, Troy, NvY. Also makers of IDE SHIRTS ~ They Fit” OHM MT MM SSSSSSSSSSSSSFEEeSSSSSS|SE—_=IZZB=== y AUUUATUAUAAMANUAUOOUGOESAOUOUTOSUGOATOOOOGTOUAUGUSGOLAUICSUAASAUOTSNNTUSUOTONSU0A100000000118001ATOUANNI0A08ANINANINGNATAATANATINTINTIONY, comicbooks.com