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Life, 1920-03-04 · page 70 of 78

Life — March 4, 1920 — page 70: what you’re looking at

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Life — March 4, 1920 — page 70: Life, 1920-03-04

What you’re looking at

This page is dominated by a large W.L. Douglas shoe advertisement featuring a narrative arc: young Douglas doing chores before dawn, progressing to his factory success. The ad emphasizes direct-to-consumer sales eliminating "middlemen's and manufacturing profits" and price-stamping as consumer protection against "unreasonable profits." The accompanying text satirizes Freudian psychology, mocking the deterministic worldview that humans are mere puppets driven by unconscious urges rather than moral agents. The poem critiques Freud's reduction of human motivation to base instincts, arguing this makes life meaningless. The cartoon at bottom—"Baa, Baa, Black Sheep"—appears to mock conformity or herd mentality, asking if the sheep has "anything on your hip," possibly alluding to concealed thoughts or independence. The juxtaposition suggests early-20th-century tensions between optimistic self-made capitalism (Douglas's narrative) and pessimistic psychological determinism (Freud's influence).

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

$0, BOSS," YOUNG DOUGLAS WN COULD BE HEARD CALLING BEFORE DAYBREAK COLD WINTER MORNINGS profit. and $10.00 shoes are absolutely the best Stamping the price on every pair of shoes as a protection against high prices and unreasonable profits is only one example of the constant endeavor of W. L. Douglas to protect his customers. W. L. Douglas name on shoes is his pledge that they are the best in materials, workmanship and style possible to produce at the price. Into every pair go the results of sixty-seven years ex- perience in making shoes, dating back to the time when W. L. Douglas was a lad of seven, pegging shoes. f 'FTOLDS. $92° & 310°° SHOES W. L. Douglas shoes are sold through 107 of our own stores direct to the wearer at one ‘Ail middl a lemen’s and manufacturing profits are eliminated. W. L. Douglas $9.00 3 W. L. Douglas name and the retail price stamped on the bottom guarantees the best shoes in style, comfort and service that can be produced for the price. W. L, DOUGLAS BEGAN THE DAY MILKING THE COW AND ENDED IT WITH CARRYING WOOD FOR THE FIRES ITS SHAPE" joe values for the money in this country. Tr quality of W. L. Douglas product is guar- anteed by more than 40 years experience in making fine shoes. The smart styles are the leaders in the fashion centersof America. They are made in a well-equipped factory at Brock- ton, Mass., by the highest paid, skilled shoe- makers, under the direction and supervision of experienced men, all working with an honest determination to make the best shoes for the price that money can buy. The retail prices are the same everywhere. They cost no more in San Francisco than they do in New York. ays that we're all of us selés, heart, And proves it with logic exact, He cuts all humanity's motives With scalpels of razor-edged fact For faith, love and charity, when occur Are only the methods ¢ To make our subconscio According to Freud. We are what we are we do Because of congenital ui And whether we follow the false true And whether we save or We can’t take the credit, we doa’ the blame; We're puppets by Kismet deployed| And goodness and badness the same, According to Freud. and we do wi are one He proves this beyond doubt In books undeniably wise; I simply can't answer the dope be bis out, Despite which I know that hi I won't be convinced by that le Hun, For life would be only a void If lived in a world that was builded d run ny shadow According to rlon Brale, W. L. Douglas shoes are for sale by over 9000 shoe dealers besides our own stores. If your local dealer cannot supply you, take no other make. Order direct from the fact« Send for booklet telling how to order shoes by mail, postage free. CAUTION. — Insist upon having W. L. Douglas President W. 1, DOVOLAS 147 SPARK STREET, BROCKTON - - . TD you ever stop to think, That if you should stop to That you would get run “Over”? shoes. The name and price is plainly stamped on the sole. If it has been changed or mutilated, BEWARE OF FRAUD, p || Antiseptic, Healiss der will give quic! Sprinkle it in the bath. Allen's Foo is sold everywhert Send for a Complete MASONIC B0 Jewelry and REDDING & €0. Publishers and Mautacter 200 Fifth Avesss! 6 BELLANS ‘Hot water Di Sure Relief “BAA, BAA, BLACK SHEEP, (P-S-sT!) HAVE YOU ANYTMING ON YOUR M1P?” FOR INDIGESTION | Dept. L. comicbooks.com