Life, 1920-03-04 · page 68 of 78
Life — March 4, 1920 — page 68: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The main content is a Woodbury's Facial Soap advertisement titled "Under Searching Eyes," which plays on social anxiety about appearance. The ad suggests that skin blemishes destroy one's confidence in social situations and promises improvement through their soap treatment regimen. The small cartoon at the bottom labeled "THE MORMON SIX" depicts seven figures in a car, likely a topical reference (unclear without fuller context), but receives minimal space. The right column contains unrelated content: fragments of "Secret Treaties" (appears to be satirical text, possibly political), a brief joke about a "futurist" poet, and advertisements for art education (Meyer Booth College) and commercial art training. The page reflects early 20th-century advertising psychology: using insecurity about appearance to sell personal care products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Under Searching Eyes- Do you ever wince inwardly ? unexpected meeting—a battery of eyes focused upon your face— Can you meet it with com- posure? Is your skin flawless? Clear, lovely in coloring ? Or is there some blemish that stands out mercilessly in your own conscious- ness? There is nothing that so destroys a man or woman's poise and self-con- fidence as the consciousness of a com- plexion at fault. But no matter what disadvantage your skin suffers from—you can correct it. Take care of the new. skin which forms every day as old skin dies. Give it every night the right treatment for your particular trouble, and within a week or ten days you will notice a marked improvement. To correct an oily skin and shiny nose Take one of the most common skin troubles—an oily skin and a nose that will get shiny. You can relieve this embarrassing condition by using the following treatment for it as fre- quently as necessary : With warm water work up a heavy lather of Woodbury’s Facial Soap in your hands. Apply it to your face and rub it into the pores thoroughly— always with an upward and outward motion. Rinse with warm water, then with cold—the colder the better. If possible, rub your face for thirty sec- onds with a piece of ice. Use this treatment as often as your skin requires it, nightly if necessary. The first time you try it, it will make your skin firmer and drier. Before long, you will notice a decided improvement. You will find Woodbury’s Facial Soap on sale at any drug store or toilet goods coun- ter in the United States or Canada. The booklet containing full directions for all the famous Woodbury treatments is wrapped around each cake. Get a cake today and begin using it tonight. S-cent lasts for a month or six wei of any treatment, or for general cleansing use. Would you like to have a trial size cake? For 6 cents we will send you a trial size cake (enough for a week of any Woodbury facial treatment) together with the booklet of treatments, “A Skin You Love to Touch.” Or for 15 cents we will send you the treatment booklet and samples of Woodbury’s Facial Soap, Facial Powder, Facial Cream and Cold Cream, Address The Andrew Jergens Co., 1003 Spring Grove Ave., Cincinnati, Ohio. If you live in Canada, address The Andrew Jergens Co., 1003 Sherbrooke Street, Perth, Ontario. THE MORMON SIX 2 Secret Treaties (Continued from page 422) of Saturn, the heart of Mars, not to fa ret the hearts of Jupiter and Venu » beating in unison with our own heart—with your hearts, my fellow trymen, and with mine own, I amp foundly convinced, as I make this ment to you—and it is to you alone, fg low countrymen, that I owe any guy ment of my beliefs and aspirations] even more than profoundly convinced our way has been the only way—a open covenants openly arrived at are x rived at when they are open when they are open. meets with my approval T sh ingly approve.” Tom S. Elred The Great Beyond HEY say he’s quite remarkable modern poet. Just how iss classified?” “Why, I understand he hasn't pai his board for six weeks. Must k futurist.” OSTAWIDELYARNOWNIR ORGANIZATIONIINGT wort Wie ACHES) ou can get practica Muithal tainine’in Commerciat An. The stodeots the pracrica/ way tased upea 1 The Meyer Both Cillege teaches so ef art, aud more—it teaches Us to commercial parprers practical art for patee—puaitive evidence cies 0 the heaet Mtrections without disturbing you! PS faformation regarding advertising and its market tells Io pirtares and Bgures Neyer Both artiste are and what you expect ti di MEYER BOTH COLLEGE OF COMMERCIAL ART Address Dept, 13 pene Michigan Ave.at 20th St. CHICAGO, ILL. comicbooks.com