Life, 1920-03-04 · page 67 of 78
Life — March 4, 1920 — page 67: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a cartoon or satirical content. It's a W. & J. Sloane furniture and home furnishings ad from *Life* magazine (page 429). The ad addresses a wartime or post-war shortage economy ("when the shortage of nearly all merchandise is universal") and positions Sloane as uniquely well-stocked with domestic rugs. The marketing angle is reassurance: while other goods are scarce, Sloane claims to have "the largest in the world" selection of rugs in various styles (solid colors, Oriental-inspired patterns) and weaves. The ad emphasizes quality and supply reliability as selling points during scarcity. The ornamental border frame and formal typography reflect early-to-mid 20th century advertising aesthetics. No satire is present—this is straightforward institutional advertising leveraging material shortages as a commercial opportunity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
yt i wt 2 5 et gp >, Here is no Shortage of DOMESTIC RUGS &| 1 is not the Sloane policy to indulge in superlatives, but at a time like this, when the shortage of nearly all merchandise is universal, there is especial significance in the fact that the Sloane selections of rugs are the largest in the world. Obviously, the greatest source of supply is the surest source of satisfaction. Take solid color rugs, for example, with deep or narrow band borders, these are plentiful in adaptable sizes at Sloane’s! Or figured rugs, in replicas of rich Oriental designs, in sizes for every need, in color schemes to harmonize with any decoration. The weaves are Wiltons and Axministers, but these are merely generic terms—the important thing is that the quality is Sloane’s! W. & J. SLOANE Interior Decorators Floor Coverings and Fabrics © Furniture Makers FIFTH AVENUE AND FORTY-SEVENTH STREET, NEW YORK Washington, D. C. San Francisco, Cal. comicbooks.com