Life, 1920-02-19 · page 3 of 48
Life — February 19, 1920 — page 3: what you’re looking at
What you’re looking at
This is **not satire or a political cartoon** — it's a straightforward advertisement for Eveready Daylo flashlights, disguised as an article. The image shows railroad workers using flashlights to inspect a locomotive in dark conditions. The accompanying text praises Daylo's reliability for railroad safety inspections, claiming the product can illuminate "danger spots" that other lights miss. The bottom section displays various Eveready flashlight models with product numbers. This represents early 20th-century advertising strategy: Life magazine's format blurred the line between editorial content and paid advertisements. The "article" format lent credibility to product claims about industrial utility and safety — in this case, suggesting Daylo flashlights were essential for preventing railroad accidents, thereby justifying their purchase to industrial buyers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Making Railroads Safe with DAYLO- EVENTY thousand locomotives in the U.S carry safely and swiftly, millions of passen- gers and millions of pounds of freight daily with the aid of Daylo. As soon as an engine reaches the round-house after a run it is minutely inspected and groomed for itsnextrun. Valve gears and bearings must work smoothly, the dark fire box must be ex- amined for broken grates, and the boiler searched for even tiny cracks or leaks that might mean wreck if overlooked. And here Daylo points its unerring finger of light to the danger spots. In the murky round- house it shoots its beam where no other light can go. Wherever lives and money depend on perfect ma- chine action—on locomotives, in power plants, on stationary engines and electrical machinery—and on lathes, drill-presses and planers—wherever wheels turn—Daylo makes sight clear. In stock, tool and storerooms, too. No bin is so deep, no corner so dark, but what Daylo will instantly find the needed label, tool or material. Allleading electrical, hardware, drug, sporting goods, and auto accessory jobbers and dealers stock Daylo. Or write us. AMERICAN EVER READY WORKS of National Carbon Company, Inc. LONG ISLAND CITY, NEW YORK National Carbon Company, Inc. San Francisco, Calif. Canadian N: ional Carbon comicbooks.com