Life, 1920-02-19 · page 2 of 48
Life — February 19, 1920 — page 2: what you’re looking at
What you’re looking at
This is a **Michelin tire company advertisement**, not political satire. The page appears from *Life* magazine (dated Feb. 19, 1920, based on the header). The cartoon shows two figures shaking hands: a man in a checkered cap (likely representing a motorist or driver) greeting a cheerful, anthropomorphic tire character. This personification was common in early automotive advertising. The ad promotes Michelin's "Double Cords" tire technology—featuring double layers of cords between rubber cushions for improved durability and puncture resistance. The handshake symbolizes the beneficial relationship between driver and product. The tone is lighthearted and friendly, typical of 1920s consumer advertising using cartoon mascots to make technical products seem approachable and trustworthy to average car owners.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
aay Published Weekly at 17 West Sist by Double Layers of Cords of Rubber Mean Double Tire Service Michelin Double Cords are built up of double lay- ers of cords instead of single layers; and between each double layer of cords is a double cushion of rubber. This advanced construction produces a tire of unrivalled resiliency and freedom® from MICHELIN TIRE CO Dealers in all’ Eatered as Second Matter June 8, 1883, at Minder the act of March xi, fegOSe? Hen Entered as Second at the Post OfSce Departare ‘Corrie’ ‘and the British Powewueen® OM Between Double Cushions blow-outs. In addition, the new Michelin Tread possesses a degree of durability that has never been surpassed — and perhaps never equalled. For’ a new degree of motoring satisfaction ‘equip ;your car with Michelin Double Cord Casings. hse comicbooks.com