Life, 1920-02-19 · page 4 of 48
Life — February 19, 1920 — page 4: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire. It promotes "Fairfax Ivory Fiberloid" toilet articles—a brand of cosmetic and personal care products made from early celluloid-like material. The illustration depicts a stylized 1920s woman in fashionable dress, holding an open suitcase of Fairfax products. The accompanying text emphasizes that these items make ideal gifts: "The Gift acceptable, intimate and beautiful." The ad lists specific products: brushes, combs, mirrors, powder boxes, perfume bottles, hair receivers, and manicure sets—typical vanity items of the era. The satirical elements typical of *Life* magazine are absent here; this is straightforward product marketing aimed at affluent consumers, with the company's address in Indian Orchard, Massachusetts.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Gift acceptable, intimate and beautiful. At once it becomes an important part of one’s daily life Make your next Gift solid. Ivory Fiberloid Toilet: Articles, a token which brings true appreciation—the ideal material for the boudoir. Will not S break or tarnish. Sold in sets or singly by high grade dealers. Ask to sce the Fairfax Pattern in Brushes, Combs, Mirrors, Powder and Jewelry Boxes, Cosmetic Jars, Hair Receivers, Perfume Bottles, Pin Cus Shoe Horns, Button Hooks, and Manicure Outfits Ivory Fiberloid engraves heaut ifully. ‘An artistic 1m gram inlaid on each article adds to the charm and the intimacy of possession. We wilt send you upon request a complimentary copy of Grace Gardner's booklet, “Reantiful Fairfax.” illustrating the Fairfax Matt and including “The Care of Hair and Hands" THE FIBERLOID CORPORATION Advertising Department, INDIAN ORCHARD, MASSACHUSETTS Satrs Rooms: ¢5 Fifth Ave., New York Dominion Ivory .td., Toronto, Canada comicbooks.com