Life, 1920-01-15 · page 6 of 36
Life — January 15, 1920 — page 6: what you’re looking at
What you’re looking at
This page is **primarily advertising, not satire or political content**. It's a straightforward commercial advertisement for White Heavy Duty Trucks manufactured by The White Company of Cleveland. The image shows a vintage truck (appears to be from the 1910s-1920s era based on the style) with cargo loaded on its bed, alongside a small figure for scale. The ad emphasizes practical business benefits: economy of operation, low costs for heavy hauling, and fuel savings. The "Double Reduction Gear Drive" was a technical feature highlighting the truck's efficiency. This represents early 20th-century trade advertising in *Life* magazine, which contained both humor and commercial content aimed at business owners and fleet operators interested in commercial vehicles.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
White Trucks are noted for economy in operation. They have always been designed with that one end in view. The 3-3% and 5-ton models with Double Reduction Gear Drive reach a new low level in the cost of heavy hauling. They surpass all pre- vious accomplish- ments in the way of doing the most work for the least money. The fuel saving alone is a big item. WHITE HEAVY DUTY TRUCKS with Double Reduction Gear Drive €@P> THE WHITE COMPANY, Cleveland comicbooks.com