Life, 1920-01-15 · page 5 of 36
Life — January 15, 1920 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a full-page advertisement for The Irish Linen Society of Belfast, Ireland. The ad features a classical or romantic painting of a reclining figure on draped fabric, illustrating luxury and comfort. The accompanying text promotes True Irish Linen as superior for household use and clothing, claiming it offers "coolness, comfort, smartness and durability" compared to substitute fabrics. The advertisement targets American consumers (Life's audience) by appealing to quality consciousness and practical benefits. The ornate visual presentation and eloquent copy reflect early 20th-century advertising style, emphasizing craftsmanship and material superiority rather than employing humor or political messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ae tor SHEER COMFORT there ts no substitute True Jrish es —to appreciate this truth, one has only to compare by actual experience True Irish Linen with other fabrics. This applies not only to Household linens—but to articles of wearing apparel which really should be LINEN—Collars, Dress-shirts and Underwear. And for the summery clothing needed on that Winter trip down South— Irish Linen is matchless for coolness, comfort, smartness and durability. CeIRISH LINEN SOCIETY BELFAST IRELAND comicbooks.com