Life, 1919-11-20 · page 45 of 46
Life — November 20, 1919 — page 45: what you’re looking at
What you’re looking at
This is a **product advertisement**, not satire or political content. The page promotes "La Creole Hair Dressing," a hair treatment marketed to prevent and reverse graying hair. The advertisement appeals to aristocratic associations: it references historical Creole figures (Empress Josephine, Queen Hortense) to establish prestige and suggests that using the product is consistent with "good taste and good breeding." The two photographs show a woman's portrait (right) and what appears to be a scene of aristocratic French/Spanish figures (left), meant to evoke the elegant heritage the product claims to represent. The key marketing claim is that La Creole is **not a dye**—it gradually restores hair's natural color and youthfulness without visible artificiality. This distinction mattered socially; openly dyeing hair was considered unrefined, whereas a "natural" restoration was acceptable. The coupon at bottom was standard for mail-order products of this era. This reflects early-20th-century marketing targeting middle and upper-class consumers interested in appearing youthfully refined.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Creoles of Louisiana are of the seut French and Spanish blood and ‘er charm is the charm of courtly france and of patrician Spain. Adstinguishing mark of theiraristo~ out encestry is their wonderful hair tet, dark, lustrous and beautiful, « |The Wonder of Creole Hair aa REOLE charm has been as much admired in aristocratic European circles as in America. Empress Josephine, wife of Napoleon, was a Creole. Queen Hortense of Holland and Prince Eugene, Viceroy of Italy, were Creoles. The glorious Creole hair has iays been especially admired. The hair is a special pride and care of the Creoles and for generations La Creole Hair essing has been favorite among them. It preserves the youthful color and beauty of the hair even through advanced years. . Good taste and good breeding approve the use of La Creole and there is no La Creole Ends Gray Hair reason for making any secret of its use, though it can never be detected La Creole must not be confused with dyes—it cannot give a dyed look and there is nothing to stain the scalp or to wash or rub off. It makes the hair soft, wavy, lustrous and beautiful. Eliminates dandruff. 4 Creole not alone prevents gray hair, La Creole treatment will bring tek to its youthful color and beauty. hair that has become gray. gray-streaked, faded La Creole contains no dyex It promotes the youthfully vigorous ‘ telty condition of hair and scalp which nature intended. lis effect on the Absolutely guaranteed to bring back the hair's calor or money refunded. ‘at is gradual but certain. Two to five weeks treatment is required to bring Send coupon for booklet “La Creole tact any shade—lightest brown to deepest black—whatever the natural color —Hair Beautiful” Shows style of mt After that an occasional application will preserve the vigorous healthy hair dressing best suited to each type permanently, of face. Pome e n= Van Vieet-Mansfield Laboratories 126 Tenth St., Memphis, Tenn. 1 H piles, send booklet "La Creole— Hai rauuful.” teaching the haw dress most be- At Drug Stores and Toilet Counters, Price $1.00 — | <omrato each individual If your Dealer can't supply you, send his name and address, j I i We will see that you are supplied. Name. Address, VAN VLEET-MANSFIELD LABORATORIES 126 Tenth Street, Memphis, Tenn. City. comicbooks.com