Life, 1919-11-20 · page 44 of 46
Life — November 20, 1919 — page 44: what you’re looking at
What you’re looking at
This page combines satirical commentary with period advertising. **"Pinkness in the East"** mocks a London movement proposing that 1,000 gentlemen wear pink breeches and ruffled coats to restore elegance and restraint to masculine fashion. The satire suggests that wearing pink clothing would naturally enforce proper, cultured behavior—a man in pink breeches "cannot indulge in unconsidered actions or wild riotings." The piece gently ridicules both the fashion proposal and the Victorian assumption that clothing determines moral conduct. The advertisements are era-typical: Monel Metal golf clubs (non-rusting), Forhan's gum treatment (addressing pyorrhea, a common dental concern), and Herbert Tareyton cigarettes. These ads reveal period anxieties about corrosion, dental disease, and smoking as acceptable leisure. The cartoon accompanying the golf club ad shows three gentlemen golfing, with a caption playing on the product's rust-resistance—a straightforward product joke with no political content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pinkness in the East LONDONER has advertised for one thousand sportsmen of good social position who are willing, on a given day, to burst out on the streets in new fashions which shall bring back color and line into masculine attire. One of the costumes in which they will do their bursting will consist of a black frock coat with’ruffles, pink breeches and silk stockings. There are great possibilities in this movement. The world has been tend- ing toward coarseness, crudeness and lack of restraint. If, however, ruffled coats and pink breeches can be made popular, the pendulum will, without doubt, swing the other way. When a man wears pink breeches, he must be careful. He cannot indulge in uncon- sidered actions or wild riotings or uncultured revels if he wishes to u don't sem as rusty on your putting as Monel Metal is a natural nickel alloy that is non-cor- rodible and is as strong as steel. It is used extensively for steam turbine blading, laundry and dyeing machine super-heated steam service, and innum- erable other uses where great strength and resist- ance to corrosion are im- Be ee oe OY On et ne NEL METAL. ° ‘ never rust.” HESE are the clubs that tradition on course after c rd weight clubs, bought in preference ad now in addition they ing scores from hole to hole because they rior to imported courses. These qualities are permanent—no loss of metal, for they ner need the buffing wheel, In response Yo insistent requests from hun- Complete MONEL METAL Golf Club Department 16 Oak Street erative. dreds of players, this complete line of Monel Metal Rust-Proof Heads is now offered for general distribution—furnished shafted or heads only. Your dealer and professional should have a complete stock; their jobbers will supply them—otherwise we will accommodate you direct. Below are a few of the most popular models—many others shown in complete catalogs. Make your choice and remit b; check, money order or draft. Money bac if not’ satisfied. logue on Request PRODUCTS CORP. Bayonne, New Jersey articularly afte; aby comes, are py arly subject toP At such time not be too caref their tecth, Pyorrhea comm with tender g with gum-bk tooth-brush time. G ually the gums spongy. They i and then shrink, teeth become exy decay at the b openings gums become the ing places of germs which infed joints—or to cause other ail Beware cf that tenderness! Try Fa fer the gums. prevents Pyorthea, tn time ond used ox ently. No ording poste will do this And Forhen’s clei teeth scientifically, a Brush your teeth via It keeps the teeth w FORHAN C0. New York, N.Y. FORHAN’S. Lit Montreal preserve untarnished the delicate blush of his nether garments. The roseate glow of pink breeches in the East presages better things. By special arrangement complete shafted Monel Metal Clubs are furnished by the Burke Golf Co., Newark, - Ohio. ~ Z-10 PUTTER E-9 JSIGGER He sd only $1.75 each General Distributors London Cigarettes only, $1.75 eae Head only $1.75 each Herbert Tareyton London Smoking Mit Sample upon request | Falk Tobacco Co. Inc., 1786 Broadway, New!@ comicbooks.com@m