Life, 1919-11-20 · page 43 of 46
Life — November 20, 1919 — page 43: what you’re looking at
What you’re looking at
This page is primarily **advertising** rather than satirical content. The dominant feature is a large **United States Railroad Administration advertisement** promoting California as a winter destination, emphasizing recreational activities (golf, tennis, polo, sailing, hiking) and natural attractions (National Parks, Spanish missions, Hawaii access). The left side contains a brief satirical piece titled "A Prospectus for a New Paper," mocking the trend toward sensationalist, fast-paced journalism. It jokes that modern newspapers are abandoning erudite content for simplified, exciting material—suggesting readers want thrills over substance, making it increasingly hard to "catch the dollar." The remaining content consists of product advertisements: **Luden's cough drops**, **Cuticura** for skin conditions, and **Cortez cigars**. The page reflects 1920s consumer culture and the railroad industry's promotion of leisure travel, alongside commentary on changing American journalism standards toward entertainment over intellectual rigor.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pinehurst greets its many friends this sea- son with extensive additions to its world-famed and unex- s for Sports. GOLF: Four championship teresting events during the entire season RACING: Flat races; harness races; lechase. Weekly purse events the CAROLINA HOTEL NOW OPEN Spertot Rates HOLLY INN and RERKSHTRE New Fnwiand earl A Prospectus for a New Paper [X the old days the newspapers were erudite and tiresome; the’ articles full of he ed from clas whose let letters llusions. Where d E Pluribus Unum put “Pep” on. _ in literat ure chth of an inch deep. re still too highbrow. Dusty air? Havealuden'’s f Luden’s clear the nose and throat; ive quick relief to coughs and colds. Many factory workers use Luden’s the year ‘round. 4 MENTHOL COUGH 9} DROPS rt QUICK RELIEF SUPA he pas winter ifornia Golf- tennis - poio- sailing- surf bathing - motoring. hiking-horseback riding “and everything” Thousands of miles of perfect motor high- ways, through sunny valleys, and along the seashore. For those who love the past, there is the romance of the old Spanish days. Great resort hotels offer every luxury. En route visit the National Parks, National Monuments, and other winter resorts See Hawaii, too. Ask the local ticket agent to help plan your trip—or apply to the nearest Consolidated Ticket Office—or address neares Burcau, United States Railroad Administration, 646'T Bldg.. Chicago; 143 Liberty Street, New York City Bldg., Atlanta, Ga, Please indicate the places you wish to se route. “‘California for the Tourist’ and other resort booklets, on request. -UNITED-STATES - RAILROAD -ADMINISTRATION- The greatest impediment is our com: Skins plicated alphabet of twenty-six char. acters. Get a new alphabet of colored symbols. A red, dripping hand can it ti 2 purple skyrocket for the report of ATiarpaniste: Soa 26, Otntment$s 8% Talcem 3 mirket prices. We shall need no - = Getails. The thrill’s the thing. We FOR » MEN OF BRAINS won't have time to read any but this kind of paper, anyway, because it’s go- IGARS . ing to be increasingly difficult to catch the dollar and put salt on its tail. -MADE AT KEY WEST— comicbooks.com