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Life, 1919-11-13 · page 31 of 36

Life — November 13, 1919 — page 31: what you’re looking at

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Life — November 13, 1919 — page 31: Life, 1919-11-13

What you’re looking at

This page is primarily a **product advertisement**, not satire or political commentary. The main feature is a Pepsodent toothpaste ad claiming their dentifrice uniquely dissolves tooth film through pepsin—a digestive enzyme. **Key claims (by modern standards, mostly unfounded):** - Tooth "film" causes discoloration, decay, and gum disease - Regular toothpaste cannot remove film; only Pepsodent can - Pepsin, when "activated" harmlessly, dissolves this film **Context for modern readers:** This represents early 20th-century *pseudoscientific marketing*. The "film" concept was exaggerated to justify a premium product. While plaque does exist, Pepsodent's claims about pepsin's special film-dissolving properties were largely marketing invention. The ad's repeated emphasis on "dental authorities" approving claims reflects advertising conventions designed to build credibility for unproven benefits. The surrounding ads (cough medicine, sexual knowledge books) are typical period advertising with similar credibility strategies.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Needed —like rubbers in wet weather Because Piso’s protects the children by soothing irri- tated and tickly throats— allaying troublesome hs and hoarseness, Kee medicine cabinet ready It saves weary trips at brings quick relief. | He at your drugesst’s, Contains no DAMEN plate. Good for young and old Cold Weather Comfort NRLOVG JOY EVERY DROP OF IT acase from your dealer, of FOANS & SONS — Estab. 1786 Hudson, N. Y. SEXUAL KNOWLEDGE 320Pages ILLUSTRATED Cloth By Winfield Scott Hall, M.D., Ph.D. SEX FACTS MADE PLAIN What every young man and Every young woman should know What every young husband and Every young wife should know What every parent should know 4 Weagper — TaNe contents commendations on request ECAN PUB. CO.. 1186 Winston Bidg., Philadelphia tonard Merrick’s delightful, youth-renewing Pretty Teeth Are White Teeth—Free From Film All Statements Approved by High Dental Authorilies Film is What Discolors When teeth discolor it means that film is present. That slimy film which you feel with your tongue is a stain absorber. When tartar forms it is due to the film. The film clings to the teeth, gets into crevices and stays. Re- move that film and teeth will glisten in their natural whiteness. Film causes most tooth troubles. It holds food substance which ferments and forms acid. It holds the acid in contact with the teeth to cause decay. Millions of germs breed in it. They, with tartar, are the chief cause of pyorrhea. The tooth brush alone does not end film. The ordinary tooth paste does Not dissolve it. That is why the old-way brushing fails to save the teeth. Dental science, after years of searching, has found a way to combat that film. Many clinical tests under able authorities have proved it be- yond question. Leading dentists everywhere now urge its daily use. The method is embodied in a dentifrice called Pepsodent. And we are supplying a ten-day test free to anyone who asks. Watch the Teeth Whiten We ask you to send the coupon for a 10-Day Tube. Use like any tooth paste. Note how clean the teeth feel after using. Mark the ab- sence of the slimy film. See how teeth whiten as the fixed film disap- pears. It will be a revelation. Pepsodent is based on pepsin, the digestant of albumin. The film is albuminous matter. The object of Pepsodent is to dissolve it, then to constantly combat it. Until lately this methoc was impossible. Pepsin must be activated, and the usual agent is an acid harmful to the teeth. But science has discovered a harmless activating method. It has been submitted to four years of laboratory tests. Now pepsin, combined with other Pepsodent ingredients, gives us for the first time an efficient film destroyer. It is important that you know it. To you and yours it means safer, whiter teeth. Cut out the coupon—now, before you forget it—and see the effects for yourself. Pepsadént REG.U.S, The New-Day Dentifrice A Scientific Product—Sold by Druggists Everywhere 257 Ten-Day Tube Free THE PEPSODENT COMPANY, Dept. 760, 1104 S. Wabash Ave., Chicago, Ill Send the Coupon for a 10-Day Tube Conrad in Quest of His Youth ‘ist the book for Holiday giving, $1.75 © Send for a Descriptive Circular BDUITON & CO, 681 Fifth Ave, N.Y. Note how clean the teeth feel after using. Mark the absence of the slimy film. See how the teeth whiten as the fixed film disappears. Mail 10-Day Tube of Pepsodent to Name—_____ Address—_—_— comicbooks.com