Life, 1919-11-13 · page 32 of 36
Life — November 13, 1919 — page 32: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satirical content. It features multiple product advertisements from the early 20th century. The dominant advertisement promotes **W.L. Douglas shoes**, emphasizing their affordability and quality through direct factory-to-consumer sales that eliminate middlemen markups. The copy claims shoes cost the same nationwide and promises durability at various price points ($5–$10). Additional ads include: - **Dean's Mentholated Cough Drops** (positioned for athletic/social contexts) - **"Mum" deodorant** (marketed as all-season body odor control) - **Bellan's indigestion relief** (hot water remedy) - **Major's Cement** (for glass/leather repair) The small illustrative vignettes depict typical consumer scenarios—shopping, social activities, athletic events—to contextualize product use. There is no identifiable political satire or caricature on this page; it represents straightforward commercial advertising typical of early 20th-century magazine content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| THeng is mone OOT at the footbal R game! — dance at tbe house party! Relieve hoarse. y 5 ness, and the first slight sign of a cough Id wit “THE SHOE THAT HOLDS ITS @/SHAPE” Dean's Mentholated Cough Drops. $590 $690 $700 $B.00 $9.00 & $4000 wick Seen You can save money by wearing W.L. <i ee Medics Coo Douglas shoes, the best known shoes ° in the world. Sold by 106 W. L. Douglas own stores and over 9000 shoe dealers. W.L. Douglas name and the retail price stamped on the bottom guarantees the best shoes in style, comfort and service that can be produced for the price. The stamped price is W.L Doug- las personal guarantee that the shoes are always worth the ‘ k 7 = price paid forthem. The prices = i —=—— are the same everywhere—they cost no more in San * iri Francisco than they do in New York. 0 \The Best for Repairing Gla F W.L. Douglas shoes are sold through our own stores PZ y Books, Tipping Billiard Cues, & direct to the wearer at one profit. All middlemen’s and 7 . 9 manufacturing profits are eliminated. By this method \¥ | stro: ; Use Major 's Ceme of marketing our shoes, W. L. Douglas gives the wearer Niamey Dest in the World ‘ b shoes at the lowest possible cost. 7’ $4.00 $4.50 $8.00 | Rubber and leather ay three kinds, W.L. Douglas $7 and $8 shoes are absolutely the best shoe values for the S Deslen: Please oad fos emecal clic! Et money in this country. They are the leaders everywhere. W.L. Douglas $9 and $10 shoes are made throughout of the finest leather the market affords, with a style endorsed by the leaders of America’s fashion centers; they com- bine quality, style and comfort equal to other makes selling at higher prices. W.L. Douglas shoes are made by the highest paid, skilled shoemakers, under the direction and supervision of experienced men, all working with an honest determination to make the best shoes for the price that money can buy. CAUTION —Insist upon having W. L. Douglas shoes with his name and price stamped on the bottom. If W. L. Douglas shoes cannot be obtained in your vicinity, ilo President W.L. Douglas Shoe Co., 147 Spark St.. rderdirect from factory by mail, Parcel Post charaes prepaid: e 3 P 5 Tite for illustrated Catalog showing how to order by mall Brockton. Mass, Ite eta ea AT eT many friends th fs ” | | son with extensive sd¢! to its world-famed and © 7 T ch het Reg. U.S. Pat. Ofice | e ey o neutralizes all body odors “Mum” is an all-the-year-’round comfort for men and women. y A little applied after the bath keeps | \ 6 BELLANS body and clothes sweet and clean all day | and evening. f Hot water “Mum"—as easy to use as to say 25 cents at Drug- and Department-Stores, or by mail from 7 “Mum” Mfg Co 1106 Chestnut St., Phila, sees FOR INDIGESTION SS comicbooks.com