Life, 1919-11-13 · page 30 of 36
Life — November 13, 1919 — page 30: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains three distinct advertisements from the 1910s-1920s era: 1. **The Homestead** (Hot Springs, Virginia): Promotes a luxury resort featuring mountain scenery, golf, tennis, hiking, and thoroughbred horses. The "cure" references the era's belief that mineral springs had medicinal properties for gout, obesity, and rheumatism—treatments now recognized as pseudoscience. 2. **Martin & Martin Shoes**: Argues that quality shoes, though initially expensive, cost less annually than cheaper alternatives. This reflects early 20th-century consumerism and the "buy quality once" marketing philosophy. 3. **Applin Apple Juice**: A beverage advertisement positioning the product as suitable for refined occasions, "served like champagne." The page reflects period attitudes toward health (mineral water cures), luxury leisure travel, consumer economics, and marketing rhetoric. There is no political cartoon or satire present—this is a straightforward commercial advertising page from Life magazine's revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Che HOMESTEAD Christian S. Andersen, Resident Mgr. Hot Springs away into the golden haze of Indian Summer '—The Homestead, nestling in the rugged heart of the Alleghanies, offers the finest of scenery and the most invigorating of mountain air. Golf, tennis, hiking, and two hundred Kentucky thoroughbreds. Every convenience of the best metropolitan hotels. R’eway upon range of pine clad hills stretch Virginia, HE Virginia Hot Springs “Cure” is preeminent. B Its waters have strength unsurpassed, are highly radio-active, and are astonishingly effec-i tive in treatment of Gout, Obesity, Rheumatism, Nervous and Digestive Diseases. Scientific hydro- therapy, massage, and corrective exercises for all § ailments. Would our illustrated booklet interest you? Everybody wants the best shoes. Many think that they cannot afford them. But those who have once worn Martin &© Martin Shoes know that they cannot really afford to wear any others. These good shoes cost more per pair than some others— but less per year than azyothers. Real quality is the cheapest thing that the market affords. In shoes especiaily, cheapness is the only real extravagance. Note—Those who cannot visit the stores, buy satisfactorily by mail. Our fitting charts, simple, accurate and casily used, will be sent upon request. Martin & Martin Fine Shoes and Hostery for Men and Women New York: 583 Fifth Avenue & 1 East Thirty-fifth Street Chicago: 326 Michigan Avenue, South Sened like champagne wherever good drinks | are apprecialed ~ ~ comicbooks.cqinw